web crawler on large web

Simply Explained: Unravelling the Mystery of Web Crawlers

October 15, 2021

If you’ve spent even a little time in the world of SEO, you’ve probably heard of web crawlers. Carrying on with the metaphor of the internet as a web, crawlers are the little buggers that Search Engine Overlords like Google disperse to investigate every last thread.  To be more specific, web crawlers are internet bots…

marketers surprised at how easy lead gen is

Wait – So Lead Generation is Easy Now?

October 9, 2021

If you’re running a business, you know how important it is to possess that holy grail of modern consumerism… We’re talking about data. Allow us a moment to cover the basics here. It works like this: Business success depends on profits; profits are earned by selling your product or services; those sales are tremendously accelerated…

email marketing meter

5 Tips That Crank Your Email Marketing Game to “Eleven”

October 4, 2021

Email marketing has a lot to offer small businesses and offers many more opportunities than many would expect. Some of the biggest benefits are that it has no transactional fees and you don’t have to invest in paid promotion. When you send emails, your subscribers get to know you and get to know your products…

people excited about banner ads

Raising the Banner – How to Use Banner Ads in Your Online Business

September 29, 2021

More and more online marketers are starting to see banner ads as part of their core campaign plan. They are proving to be very effective. The trick is to make it as memorable as possible. But banner ads are only a small part of the overall experience on your website, so how do you create…

cowboy riding a horse for a YouTube video

3 Ways Your Business Can Ride the YouTube Horse and Rustle Up Some Revenue

September 23, 2021

The consumer revolution has found its way into your internet ad space. In 2016, YouTube generated $5.5 billion in revenue from advertising. If you aren’t paying attention to YouTube ads, you’re missing out on a golden opportunity to increase the engagement of your customer base. What makes this money generation so powerful is the fact…

a pile of marketing collateral on a table

You Can’t Beat These 5 Tried-and-True Types of Digital Marketing Collateral

September 17, 2021

Traditionally, “marketing collateral” has referred to brochures and flyers. But now that things have gone decidedly digital, there are quite a few different options in the world of marketing collateral. So what is digital marketing collateral (DMC)? DMC is basically digital content that promotes your brand.  Pretty vague, huh? Pretty much any digital form of…

the golden curtain of marketing

Digital Marketing’s 5 Golden Rules (AKA the “Big 5”)

September 11, 2021

“Take the long view.” “It’s all about the customer.” “You can’t over-market.” “Speed of execution is as important as quality of execution.”  Blah, blah, blah. Marketing advice like the above is endless—and often contradictory. That’s because it’s easy to make excuses for ineffective marketing campaigns or to blame the business’ marketing team for poor results.Maybe…

tiles with marketing terms

What is Return-on-Ad Spending and Why Does My Business Depend on It?

September 5, 2021

Return-on-Ad Spend is the ratio of advertising spend to new products or services both online and offline. The RTAS is a ratio between 1 and 100, i.e. if you were spending 1% of sales on advertising, then your RTAS would be 100. For eCommerce websites, the measure is a ratio of advertising spend to sales,…

phone recording of concert for Facebook

6 Ways to Use Facebook to Grow Your Business

August 31, 2021

The world’s second-largest online network, Facebook, is only getting bigger. According to statistics from Facebook, there are more than 2.7 billion monthly active users across the globe. With such a large amount of users, it would be foolish not to leverage this network to help your business grow. This article will deliver 5 tips to…

man with hammer preparing to smash marketing barriers

Smash Marketing’s Biggest Barriers With These 3 Digital Hammers

August 25, 2021

Suffice it to say that the world of business is a crazy place. Failed products, unlikely value propositions, and endless data down to the minutiae of how a customer in Iowa spends his time at 7:43 in the morning. In a crowded arena like this one, new ventures may have a difficult time rising to…