Email marketing has a lot to offer small businesses and offers many more opportunities than many would expect. Some of the biggest benefits are that it has no transactional fees and you don’t have to invest in paid promotion. When you send emails, your subscribers get to know you and get to know your products and services which makes them more likely to choose you over your competition. Email marketing is an effective tool to communicate with your customers and get them to do business with you.
While there are many benefits that come from email marketing, there are some things to take note of in order to benefit the most from the email marketing platform. Here are five marketing email tips every business owner needs to know.
#1 Keep It Short and Sweet
As your audience will have trouble trying to take in as much information as possible in a short amount of time, you want to make sure that the message is concise. A good rule of thumb to follow is to create messages that are 500 to 700 characters long. Additionally, you can send an email in the background as a busy person is checking out their inbox. It will help them separate the important messages from the not-so-important ones.
#2 Be Informative and Unique
Although there are some people that will always ignore your email, others are more likely to open it. After all, they know you are someone they will pay attention to, so giving them information that they need to know or better insight on what they will be saving can help them make a decision. There are many creative ways to be informative without repeating yourself in your message. When you are creating your marketing email, consider creating it unique and using a catchy subject line.
#3 Stay Relevant and Timely
Any marketing email you send should not have a very long tail on it. Your audience’s attention span is short, and while a marketing email may be relevant to someone at the moment, it won’t be relevant in the future, so it should be released in a timely manner. This doesn’t mean being a day late and a dollar short, but being just a few days behind can be beneficial.
#4 Make It as Easy as Possible to Click Through and Make the Purchase
Because most of your audience may be shopping at the same time and searching for the same type of product, you should make sure that your campaign messages offer them a way to get involved and make their purchase. If a potential customer is not ready to make the purchase just yet, make them feel that they have time to do so at a later time.
#5 Be Honest and Transparent
When customers are made to feel that your email was misused and the information in it was not accurate, they might not trust you as much. It can be hard to admit your mistakes, but it’s necessary if you want to keep good relationships with your customers. In fact, even if a customer is still upset and disappointed with your company, it might not be a bad idea to send an apology email to them in order to gain their trust back and prevent future conflicts.
To market effectively and in a timely manner, remember that your audience is busy and time is money. Also, always make sure that you create a simple and clear campaign that offers customers the tools and information that they need to make a purchase. Use these five tips to stay on top of what your audience is interested in, and see your sales increase.