Did you know Pinterest now boasts over 320 million monthly users?
As the platform continues to grow and users access more information and engage more with content, it’s easy to see why Pinterest has been so successful as a legitimate marketing channel. While you (or your company) may not have time to monitor and continually post new items every day, there are plenty of tips and tricks you can use to take advantage of what Pinterest offers a business.
Try some of the following tips to grow your business using Pinterest!
#1 Make the Most of Captions
Much like how most people use hashtags, it’s easy to utilize Pinterest captions. Use a title with a few key words to attract the viewer to your content. Make sure your captions can be linked to your website – otherwise it will be hard for them to interact with your content. Creating individual captions for all of your articles will allow you to capture potential new readers.
#2 Research and Analyze Your Competitors
Unlike other social networks (we’re looking at you, Facebook), Pinterest allows you to see what others are doing. By researching other pages and websites, you can learn what your competitors are doing and use that to your advantage. This is an incredibly powerful tool for increasing traffic and traffic is what leads to conversions and sales. Be sure to collect as much data as you can and you’ll be well on your way to growing your business.
#3 Share Other People’s Content
One of the most powerful and important reasons to share other people’s content is that it encourages others to share your content. The more time people spend on your content, the more likely they are to visit your site or the Pinterest page, which will make you more visible to them. Also, Pinterest can help you boost SEO because you can pin the website’s address.
Also, not every article you create will be “SEO-worthy.”
If you find that a certain piece of content is something less than SEO-friendly, consider creating a second version for your own blog or social media account. Remember, though, the ultimate sharing rule: The more content you share, the more traffic you will generate.
#4 Find a Flow for Pinterest Ads
The key to running Pinterest ads is to find a flow for your ads that works with your branding and other elements on your website. For example, if you have a niche blog, you may not be comfortable running ads that could alienate or irritate your readers. For that reason, you can place sponsored pins in the sidebar or near posts that do not encourage those types of reactions.
#5 Branding in the Right Places
Think about your Pinterest profile – if you just want to post photos of your office in the middle of a kitchen or a simple stock photo that you think is good for your brand, Pinterest may not be the best place to advertise your products and services.
Your Pinterest account should be a reflection of your brand and be a natural extension of your website.
If you promote certain styles of shoes, you may want to put your business page on Pinterest. This type of branding will only be more prevalent if you choose to share a post about your products or services.
#6 Create Content That Inspires
While you can provide linkbacks and content that encourages others to visit your website, a majority of the content should come from you. Be sure to offer your readers new and interesting ways to engage with your content. Offer tips, tricks, recipes, and other information that they won’t find elsewhere. Keep things in perspective by determining if your pins will drive traffic or if you’ll be able to gather traffic to your site. For example, if you’re trying to attract a large audience of mothers, you can post images and ask them to share. This is a tactic you can use on a daily basis to build a good following.