6 Ways to Use Facebook to Grow Your Business

The world’s second-largest online network, Facebook, is only getting bigger. According to statistics from Facebook, there are more than 2.7 billion monthly active users across the globe. With such a large amount of users, it would be foolish not to leverage this network to help your business grow. This article will deliver 5 tips to help you grow your business on Facebook.

#1 Share Authentic Content

As you do not want to confuse your audience with promotional posts, it is important to stick with authentic content. In order to ensure that your posts are something the customer wants to read, make sure you are posting positive content that is relevant to your business.

Seek out your audience members to find what content they are interested in reading and then create content that pertains to that.

#2 Create a Community to Influence Your Customers

If you want to further grow your community, you need to make them relevant to your customers. This will help you more effectively influence your customers. Try creating a Facebook group based on your business goals and your ideal customer. For example, if you sell women’s fashion products, you could create a Facebook community for women in your target audience.

With the growing number of people using Facebook, this is the perfect time to start a community that your followers can join. You can allow your customers to join as a ‘People You May Know’ list. This way, those users who know and care about your business can contact you.

When you first begin, you can use Facebook to simply promote your business. From there, you might decide to create a community for followers of the brand. Members can then keep up with and chat about the latest property news regarding your business. This is a great way to get information and feedback from clients.

You’ll want to not only engage with your community members but invite them to engage with your company or services. Just remember that your community members should be happy with the interactions they receive. They should also be willing to share their experiences on your posts, which will generate many more interactions.

#3 Post at an Engaging Frequency

About every week or so is a good frequency for engaging with your audience on Facebook. If you decide to do it daily, your posts will most likely not have much impact on your followers, and that may be a turnoff.

If you want to be able to hold people’s attention, you need to have an engaging frequency, and your posting frequency will reflect that.

#4 Leverage Shareable Content

We are a long way off from real-time marketing and social media in general, but it is important to be able to share content at your customers’ convenience. One way to do this is to use shareable content that can be viewed on several social media channels. For example, with the help of this strategy, you could post to Pinterest, Facebook, and Instagram. This way, your customers can share the content in other channels to promote it.

#5 Identify Your Target Customers

When you create your social media strategy, it is important to figure out your target customers. What is the target audience of your social media content and marketing campaigns? This will help you better target your content and marketing efforts to be successful. This also helps you identify if you are reaching the right customers with your social media marketing campaigns.

#6 Measure Your Efforts

It is important to measure your social media efforts. Your goals may be to increase the amount of customers, fans, followers, and brand awareness. Doing a qualitative analysis will help you to understand if your strategies are actually working or not.