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Gone are the days of people searching the phone book for a contractor. The search for a contractor or construction trades begins online. Here’s how to market your construction company digitally, so you can stand out online. Identify Target Market Like marketing for any type of business, you need to know who you are speaking…

Email marketing mistakes happen all the time, as any seasoned email marketer will tell you. This list is not to scare you away from email marketing, it’s better to send the email than to not, but rather a list of common, easily fixable mistakes. Correcting these mistakes will help your email marketing program have more…

Email marketing is a numbers game. The bigger your list, the more you’re going to sell. Small caveat here, though, the list needs to be healthy. A big list does nothing for you if no ones is opening your emails. To keep your list healthy, you need to clean it regularly.  What does it mean…

When most marketers think about conversions and how to optimize them, they are thinking about purchases (ecommerce), requesting a demo (SaaS), creating an account (social networks), or signing up for a newsletter (content sites). But there are many steps customers take before the big conversion, called micro conversions. Today we’re talking about what micro conversions…