Posts

Marketing for a construction company

Marketing for a Construction Company

By The RAEK Team / September 30, 2022 / Comments Off on Marketing for a Construction Company

Gone are the days of people searching the phone book for a contractor. The search for a contractor or construction trades begins online. Here’s how to market your construction company digitally, so you can stand out online. Identify Target Market Like marketing for any type of business, you need to know who you are speaking…

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Email marketing Mistakes

11 Email Marketing Mistakes You’re Probably Making

By The RAEK Team / September 2, 2022 / Comments Off on 11 Email Marketing Mistakes You’re Probably Making

Email marketing mistakes happen all the time, as any seasoned email marketer will tell you. This list is not to scare you away from email marketing, it’s better to send the email than to not, but rather a list of common, easily fixable mistakes. Correcting these mistakes will help your email marketing program have more…

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How to clean your email list

How to Clean Your Email List and Why

By The RAEK Team / August 19, 2022 / Comments Off on How to Clean Your Email List and Why

Email marketing is a numbers game. The bigger your list, the more you’re going to sell. Small caveat here, though, the list needs to be healthy. A big list does nothing for you if no ones is opening your emails. To keep your list healthy, you need to clean it regularly.  What does it mean…

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Micro Conversions

What are Micro Conversions & Why Do They Matter

By The RAEK Team / August 8, 2022 / Comments Off on What are Micro Conversions & Why Do They Matter

When most marketers think about conversions and how to optimize them, they are thinking about purchases (ecommerce), requesting a demo (SaaS), creating an account (social networks), or signing up for a newsletter (content sites). But there are many steps customers take before the big conversion, called micro conversions. Today we’re talking about what micro conversions…

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RAEK Closes $400k Pre-Seed Round to Accelerate Growth Toward Becoming the Leading First-Party Data Processor

By RAEK / August 4, 2022 / Comments Off on RAEK Closes $400k Pre-Seed Round to Accelerate Growth Toward Becoming the Leading First-Party Data Processor

In completion of the Company’s pre-seed round, RAEK has now turned its head toward scaling the business through direct to consumer advertising and strategic partnerships.

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Personal customer experiences > personalized marketing

Personalized Marketing vs Personal Customer Experience

By The RAEK Team / July 25, 2022 / Comments Off on Personalized Marketing vs Personal Customer Experience

A personal customer experience is not the same thing as personalized marketing. One is a genuine relationship and the other mimics one. Now that the world has moved online, many businesses are looking to capture the personal customer experience online. But how? Today, we’re digging into how to make your marketing feel more personal.                                  What…

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Black Friday Email Examples

Black Friday Email Examples

By The RAEK Team / July 14, 2022 / Comments Off on Black Friday Email Examples

Black Friday is fast approaching, and we’re all out here looking for click worthy Black Friday email examples. We’ve got you! Below, we’ve rounded up 10 of the best Black Friday emails.  Subscription Black Friday Email Example – Reducing Friction People have a lot of questions and worries when signing up for subscriptions. While this…

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Black Friday Subject Lines that get clicks

39 Black Friday Email Subject Lines That Get Clicks

By The RAEK Team / July 14, 2022 / Comments Off on 39 Black Friday Email Subject Lines That Get Clicks

It doesn’t matter how epic your Black Friday emails and deals are if no one opens them. The competition is high and inboxes are crowded. Here are 39 Black Friday email subject lines to help you stand out inboxes. The Two Subject Line Ingredients Needed for Opens Before we dive into actual Black Friday email…

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Build your email list for Black Friday

11 Ways to Build Your Email List for Black Friday

By The RAEK Team / July 14, 2022 / Comments Off on 11 Ways to Build Your Email List for Black Friday

Black Friday is coming. You may or may not be thinking of campaigns or have them done already, but who are you sending those campaigns to?  90% of people who buy online during Black Friday and Cyber Monday opened an email from the brand before the holidays started. Add to that the less than 20%,…

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Black Friday Marketing Strategies

Black Friday Marketing Strategy

By The RAEK Team / July 14, 2022 / Comments Off on Black Friday Marketing Strategy

Black Friday will be here before you know it. As you start to think about this year’s Black Friday marketing strategy, consider including these 15 things for greater impact.  Collect Customer Data Now Black Friday is a fight for attention in the inbox. One surefire way to stand out and keep attention is through personalization.…

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