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Download a copy of this case study to share with your team THE GOAL: Adapt to the privacy focused digital advertising environment while still delivering high converting digital marketing ads. THE OUTCOME: The first-party data collected by RAEK increased their client’s paid ad performance and allowed the agency to upsell clients into additional services. COMPANY…
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Forms and popups are two of the best ways to get website visitors to both identify themselves and tell you their interests. Here is how to optimize forms and popups to collect more first-party data. Why Should You Optimize Your Forms to Collect First-Party Data The digital marketing/advertising landscape is changing to be more privacy…
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Using RAEK led to significant email list growth and resulted in a 600% increase in ROAS. RAEK has helped grow our email list by 5722 members in just 90 days.
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JM4 Tactical used RAEK to significantly increase their email list before the holiday shopping season and used the same first-party data profiles to build their paid advertising audiences. Together, the changes lead to an 89% increase in Black Friday revenue over the previous year.
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Everyone is talking about first-party customer data as the answer to their loss of tracking woes. And it is the answer. It will help you optimize your marketing budget, increase your ROI, engage customers, and keep customers around for the long haul. You’re convinced it’s the answer, but the — how to collect first-party data…
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Data driven marketing used to only be obtainable by larger companies because of the resources needed to collect or purchase and analyze big data. Last time we checked, most small businesses do not employ a data scientist. But times have changed and there are numerous affordable and easy to use data driven marketing tools available…
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Using first-party data will help you continue to reach your online audience after the deprecation of cookies. But how do you use first-party data? We’re going to walk you though exactly how to use the data on popular ad platforms and a few other use cases. What is First Party Data? First-party data is data…
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If you’ve been following along for a while, you know that we are always telling people to send MORE emails. Most people are under sending to their list. If you want to make more money, send more emails! Many email marketers are uncomfortable with this though because they fear people unsubscribing from their list. This…
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Personalization is an expected part of the customer experience now. When you offer a personalized experience, customers are more likely to become repeat buyers. When you don’t use personalization to offer a personalized experience or offer one falling short of expectations, customers will bounce. But, no one is defining what those two scenarios look like.…
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The digital marketing world has been in a state of transition since Google announced the deprecation of third-party cookies and iOS 14.5 essentially cut the signal between consumers and the brands advertising to them. The way things have always been done no longer works, and favor is falling to those who have first-party data. Is…
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