Posts

How to Grow You SMS Marketing List

How to Grow Your SMS Marketing List

By The RAEK Team / May 16, 2022 / Comments Off on How to Grow Your SMS Marketing List

Your SMS marketing list is the foundation of your text message marketing program. Here are 8 ways to grow your SMS marketing list.

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Walled Gardens Advertising

Fighting Back Against Walled Gardens with First-Party Data

By The RAEK Team / May 9, 2022 / Comments Off on Fighting Back Against Walled Gardens with First-Party Data

Walled Gardens control a disproportionate amount of digital advertising spend and the percentage, currently 74%, is growing each year.  Each year they know more and more about your customers, you know less, and you have no choice but to pay them to reach your customers. Is there anything you can do about it? Or are…

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do you need a wordpress child theme

What is a WordPress Child Theme and Do You Need One?

By The RAEK Team / May 4, 2022 / Comments Off on What is a WordPress Child Theme and Do You Need One?

Should you be using a WordPress child theme? Today we’re going over what a child theme is and the pros and cons of using one, so you can decide if you should use one on your own WordPress website.  What is a WordPress child theme? Child themes allow WordPress developers and users to customize websites…

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Digital Marketing Agency Tools

The Top Digital Marketing Agency Tools

By The RAEK Team / April 26, 2022 / Comments Off on The Top Digital Marketing Agency Tools

Digital Marketing Agencies have unique needs when it comes to tools, they need to work well, but they also need to be able to scale and allow you to easily manage multiple client accounts. It’s a tall order, so we went straight to the experts – our own clients, who happen to be some of…

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How to Use First-party data

How To Use First-Party Data 101

By The RAEK Team / April 20, 2022 / Comments Off on How To Use First-Party Data 101

First-party data, you’ve collected it, now what do you do with it? Today we’re jumping into how to use first-party data to boost the effectiveness of your marketing if you’re a small business. Ok, here’s the deal the majority of people and businesses who talk about first-party data talk about creating a 360° view of…

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How To Respect Time and Attention in Email Marketing

By The RAEK Team / April 13, 2022 / Comments Off on How To Respect Time and Attention in Email Marketing

This morning, I received an email from a multibillion-dollar company telling me I had scored something free. We’re big fans of (good) email marketing here at RAEK, and the subject line made me curious, so I opened the email. I found that I had “scored” an opportunity to market their product for them and a…

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The 5 Best Email Marketing WordPress Plugins

By The RAEK Team / April 7, 2022 / Comments Off on The 5 Best Email Marketing WordPress Plugins

Your search for the best email marketing WordPress plugin ends here. We’ve rounded up the best of the best.

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How to Utilize Email Marketing to Spend Less on PPC Advertising

By The RAEK Team / March 30, 2022 / Comments Off on How to Utilize Email Marketing to Spend Less on PPC Advertising

If you are running PPC ads right now, you know that prices are sky-high. The pandemic pushed more businesses online and the competition appears to be here to stay, with some sources projecting that PPC rates will raise 20-40% this year as demand continues to increase and supply stays the same.  Organic reach is primarily…

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Free Marketing Tools

Top 10 Free Digital Marketing Tools to Grow Your Business

By The RAEK Team / March 21, 2022 / Comments Off on Top 10 Free Digital Marketing Tools to Grow Your Business

One of the great things about the internet is that, with a little time and money, anyone can start a business. However, if you’ve spent any amount of time online, you know that the old adage of “If you build it, they will come” was only true for Kevin Costner. Getting found online requires marketing. …

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Whoa, That’s Creepy: 5 Tips to Keep Marketing Personalization Out of the Creepiness Ditch

By The RAEK Team / March 15, 2022 / Comments Off on Whoa, That’s Creepy: 5 Tips to Keep Marketing Personalization Out of the Creepiness Ditch

Personalization, it’s often touted as the holy grail of the digital marketing experience, but every single one of us has had moments where we’ve been creeped out by a brand’s interactions with us online. Whether they know too much, it was unexpected, or it completely unwanted – the experience left us with a bad taste.…

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