Posts

How to Use First-party data

How To Use First-Party Data 101

By The RAEK Team / April 20, 2022 / Comments Off on How To Use First-Party Data 101

First-party data, you’ve collected it, now what do you do with it? Today we’re jumping into how to use first-party data to boost the effectiveness of your marketing if you’re a small business. Ok, here’s the deal the majority of people and businesses who talk about first-party data talk about creating a 360° view of…

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How To Respect Time and Attention in Email Marketing

By The RAEK Team / April 13, 2022 / Comments Off on How To Respect Time and Attention in Email Marketing

This morning, I received an email from a multibillion-dollar company telling me I had scored something free. We’re big fans of (good) email marketing here at RAEK, and the subject line made me curious, so I opened the email. I found that I had “scored” an opportunity to market their product for them and a…

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The 5 Best Email Marketing WordPress Plugins

By The RAEK Team / April 7, 2022 / Comments Off on The 5 Best Email Marketing WordPress Plugins

Your search for the best email marketing WordPress plugin ends here. We’ve rounded up the best of the best.

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How to Utilize Email Marketing to Spend Less on PPC Advertising

By The RAEK Team / March 30, 2022 / Comments Off on How to Utilize Email Marketing to Spend Less on PPC Advertising

If you are running PPC ads right now, you know that prices are sky-high. The pandemic pushed more businesses online and the competition appears to be here to stay, with some sources projecting that PPC rates will raise 20-40% this year as demand continues to increase and supply stays the same.  Organic reach is primarily…

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Free Marketing Tools

Top 10 Free Digital Marketing Tools to Grow Your Business

By The RAEK Team / March 21, 2022 / Comments Off on Top 10 Free Digital Marketing Tools to Grow Your Business

One of the great things about the internet is that, with a little time and money, anyone can start a business. However, if you’ve spent any amount of time online, you know that the old adage of “If you build it, they will come” was only true for Kevin Costner. Getting found online requires marketing. …

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Whoa, That’s Creepy: 5 Tips to Keep Marketing Personalization Out of the Creepiness Ditch

By The RAEK Team / March 15, 2022 / Comments Off on Whoa, That’s Creepy: 5 Tips to Keep Marketing Personalization Out of the Creepiness Ditch

Personalization, it’s often touted as the holy grail of the digital marketing experience, but every single one of us has had moments where we’ve been creeped out by a brand’s interactions with us online. Whether they know too much, it was unexpected, or it completely unwanted – the experience left us with a bad taste.…

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The Ultimate Guide to First-Party Data

By The RAEK Team / March 9, 2022 / Comments Off on The Ultimate Guide to First-Party Data

First-party data (1P data), marketing professionals everywhere are talking about it now that privacy changes are impacting other forms of consumer data. But what is it? And how do you use it to positively impact your marketing? In this guide, we’ll discuss the what, why, and how of first-party data or data that you directly collect from your customers. 

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Guide to Browse Abandonment Emails that Convert

By The RAEK Team / February 28, 2022 / Comments Off on Guide to Browse Abandonment Emails that Convert

Our guess is that everyone reading this has looked at products online that they wanted to come back to. Maybe you saw an ad or were shopping for a gift, or a friend told you about a product. Either way, you most likely didn’t make an immediate purchase. Most people don’t because they are usually…

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The Wild West: Marketing Restricted Products

By The RAEK Team / February 16, 2022 / Comments Off on The Wild West: Marketing Restricted Products

It’s the wild west — a refrain we often hear from marketers of restricted products. Digital marketing and advertising channels available to non-restricted/taboo brands are off limits, and regulations frequently change. Some marketers, in love with the challenge, make the uncertainty their career. While others jump ship for calmer waters. No matter which category you…

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Improving ROAS (Return on Advertising Spending): What it is, how to calculate it, and how to improve it.

By The RAEK Team / February 9, 2022 / Comments Off on Improving ROAS (Return on Advertising Spending): What it is, how to calculate it, and how to improve it.

The very thing that drew most people to ecommerce, the low barrier to entry, is causing record levels of competition in ecommerce advertising. Some are going as far as saying ROAS is useless, but it’s an important marketing metric that measures the efficacy of your ad spend. We’re going to take a quick dive into…

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