Posts
First-party data, you’ve collected it, now what do you do with it? Today we’re jumping into how to use first-party data to boost the effectiveness of your marketing if you’re a small business. Ok, here’s the deal the majority of people and businesses who talk about first-party data talk about creating a 360° view of…
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This morning, I received an email from a multibillion-dollar company telling me I had scored something free. We’re big fans of (good) email marketing here at RAEK, and the subject line made me curious, so I opened the email. I found that I had “scored” an opportunity to market their product for them and a…
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Your search for the best email marketing WordPress plugin ends here. We’ve rounded up the best of the best.
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If you are running PPC ads right now, you know that prices are sky-high. The pandemic pushed more businesses online and the competition appears to be here to stay, with some sources projecting that PPC rates will raise 20-40% this year as demand continues to increase and supply stays the same. Organic reach is primarily…
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One of the great things about the internet is that, with a little time and money, anyone can start a business. However, if you’ve spent any amount of time online, you know that the old adage of “If you build it, they will come” was only true for Kevin Costner. Getting found online requires marketing. …
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Personalization, it’s often touted as the holy grail of the digital marketing experience, but every single one of us has had moments where we’ve been creeped out by a brand’s interactions with us online. Whether they know too much, it was unexpected, or it completely unwanted – the experience left us with a bad taste.…
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First-party data (1P data), marketing professionals everywhere are talking about it now that privacy changes are impacting other forms of consumer data. But what is it? And how do you use it to positively impact your marketing? In this guide, we’ll discuss the what, why, and how of first-party data or data that you directly collect from your customers.
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Our guess is that everyone reading this has looked at products online that they wanted to come back to. Maybe you saw an ad or were shopping for a gift, or a friend told you about a product. Either way, you most likely didn’t make an immediate purchase. Most people don’t because they are usually…
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It’s the wild west — a refrain we often hear from marketers of restricted products. Digital marketing and advertising channels available to non-restricted/taboo brands are off limits, and regulations frequently change. Some marketers, in love with the challenge, make the uncertainty their career. While others jump ship for calmer waters. No matter which category you…
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The very thing that drew most people to ecommerce, the low barrier to entry, is causing record levels of competition in ecommerce advertising. Some are going as far as saying ROAS is useless, but it’s an important marketing metric that measures the efficacy of your ad spend. We’re going to take a quick dive into…
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