Posts
Social media is its own great ocean with plenty of hazards, pitfalls, and choppy waters to navigate. Oh, and it’s also pretty much essential to the success of your marketing campaigns. But don’t panic! Plenty of businesses have already braved social media and made all kinds of mistakes for you to learn from. Here are…
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Don’t Bring a Turtle to a Horse Race – Boost Your Business With Data Just in case we need to make this explicit, here it is: Data is valuable. That’s an understatement, actually. Data is profoundly valuable. For marketers everywhere, data has become the trump card that makes the difference between moderate business success and…
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Even if you didn’t miss these lessons, there’s a good chance your own post-click landing pages could use a little upgrade. These 3 tried-and-true tricks are core to the structure of a good post-click landing page, and they have something important in common… They rely on psychology to make you money. And why shouldn’t they?…
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So what the heck is “CAN-SPAM Compliance”? You may have heard this term discussed in marketing circles, and it’s often brought up in relation to legal matters. That’s because it represents an important legal checkpoint for the digital age. We can probably agree that spam sucks, but it may improve your spirits to learn that…
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Ready to kick off your first marketing campaign but not sure where to start? This guide is for you. Even if you’ve been around the marketing campaign block a time or two, it doesn’t hurt to review the essentials. Here are the 7 steps you need to cover from conception all the way to testing…
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If you’re into marketing, you’ve got to analyze data and gauge the efficacy of all your marketing efforts, from marketing campaigns right down to individual blog articles. That means you’ll need to get comfy with a bit of math! Even if finance and mathematics aren’t your go-to Friday night fun machines, you’ve got to at…
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Email was kind of like the earliest form of social media. It wasn’t “public” in the same way that Facebook and Twitter would become, but you were digitally communicating with other people—sometimes large groups of them at once—at the click of a mouse. Given how fast the internet moves, it’s honestly pretty remarkable how email…
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In business, referrals really can’t be underestimated. For small businesses in particular, referrals are a major source of leads. Heinz Marketing once reported that 40% of leads were obtained via an official referral program. Wow! It also reported that among businesses with referral programs, 70% at least met their sales goals within a given period—and…
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Managing a business business blog? You probably know by now what a commitment you signed up for! Google wants fresh content, and it wants it right now. So if you aren’t churning these bad boys out on the regular, you will likely find yourself falling behind the curve. Not good in the days of digital…
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Put simply, every business relies on content and SEO to spread its message and grow its profits. That’s why it’s absolutely crucial to understand what SEO is, and how to optimize your website for search engines. These days, it really is nothing short of imperative to improve your SEO strategy in order to help your…
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