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If you’re running a business, you know how important it is to possess that holy grail of modern consumerism… We’re talking about data. Allow us a moment to cover the basics here. It works like this: Business success depends on profits; profits are earned by selling your product or services; those sales are tremendously accelerated…
Read MoreEmail marketing has a lot to offer small businesses and offers many more opportunities than many would expect. Some of the biggest benefits are that it has no transactional fees and you don’t have to invest in paid promotion. When you send emails, your subscribers get to know you and get to know your products…
Read MoreMore and more online marketers are starting to see banner ads as part of their core campaign plan. They are proving to be very effective. The trick is to make it as memorable as possible. But banner ads are only a small part of the overall experience on your website, so how do you create…
Read MoreTraditionally, “marketing collateral” has referred to brochures and flyers. But now that things have gone decidedly digital, there are quite a few different options in the world of marketing collateral. So what is digital marketing collateral (DMC)? DMC is basically digital content that promotes your brand. Pretty vague, huh? Pretty much any digital form of…
Read More“Take the long view.” “It’s all about the customer.” “You can’t over-market.” “Speed of execution is as important as quality of execution.” Blah, blah, blah. Marketing advice like the above is endless—and often contradictory. That’s because it’s easy to make excuses for ineffective marketing campaigns or to blame the business’ marketing team for poor results.Maybe…
Read MoreSuffice it to say that the world of business is a crazy place. Failed products, unlikely value propositions, and endless data down to the minutiae of how a customer in Iowa spends his time at 7:43 in the morning. In a crowded arena like this one, new ventures may have a difficult time rising to…
Read MoreWe talk a lot about strong marketing strategies for driven ad teams and businesses that want to grab customer attention—and keep it. But once in a while, it’s good to delve into the negative stuff too. In this case, that would be bad marketing and advertising strategies. Mistakes are natural, and they’re incredibly effective at…
Read MoreWelcome to part two of Raek’s marketing encyclopedia, your go-to guide for a marketer’s essential concepts. If you missed part one, click here to cover all the most basic content before reading below. Or maybe you’re already a marketing-savvy sales rep who just needs a quick refresher – regardless, here is where you’ll find the…
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