Posts by Raek Content Team

Welcome to part two of Raek’s marketing encyclopedia, your go-to guide for a marketer’s essential concepts. If you missed part one, click here to cover all the most basic content before reading below. Or maybe you’re already a marketing-savvy sales rep who just needs a quick refresher – regardless, here is where you’ll find the…

Marketing represents a vast body of knowledge, and those in the biz today have way more to learn than, say, a Mediterranean merchant from 1,000 years ago. But before you yearn for the good old days of swords and sailboats, remember that knowledge is power, and in the age of the internet, that is truer…

A/B testing may sound intimidating to some marketers, but the truth is that it’s not actually that complex. That said, you should come at it with a clear strategy in mind, and defined goals certainly never hurt anyone either. The whole thing is fairly reminiscent of science, really –  you should kick things off with…

Here’s an easy question: What’s the most important part of the entire conversion process? The customer! Yep, not a trick question. The customer rests at the center of the entire marketing world, and without them, well, there’s no revenue. That’s why empathy is so important in marketing, and one of the best ways to achieve…

Looking to build an exceptional marketing business, department, or team? Marketing is often about creativity and innovation, but there are still important staples you have to pin down before moving into the marketing hall of fame. Virtually all successful marketing agencies have the following 6 things in common, so read up and figure out how…