Data
Black Friday Marketing Strategy
Black Friday will be here before you know it. As you start to think about this year’s Black Friday marketing strategy, consider including these 15 things for greater impact. Collect Customer Data Now Black Friday is a fight for attention in the inbox. One surefire way to stand out and keep attention is through personalization.…
Read MoreWhy Online Advertising Costs Are So High and What to Do About It
We don’t need to tell you online advertising costs are high right now. You are likely feeling it in a very real way. Today we’re looking at why costs are high and how you can save money and still reach your audience. How Much Have Online Advertising Costs Risen? In case you’re wondering how much…
Read MoreHow to Grow Your SMS Marketing List
Your SMS marketing list is the foundation of your text message marketing program. Here are 8 ways to grow your SMS marketing list.
Read MoreFight Back Against Walled Gardens with First-Party Data
Walled Gardens control a disproportionate amount of digital advertising spend and the percentage, currently 74%, is growing each year. Each year they know more and more about your customers, you know less, and you have no choice but to pay them to reach your customers. Is there anything you can do about it? Or are…
Read MoreHow To Use First-Party Data 101
First-party data, you’ve collected it, now what do you do with it? Today we’re jumping into how to use first-party data to boost the effectiveness of your marketing if you’re a small business. Ok, here’s the deal the majority of people and businesses who talk about first-party data talk about creating a 360° view of…
Read MoreTop 10 Free Digital Marketing Tools to Grow Your Business
One of the great things about the internet is that, with a little time and money, anyone can start a business. However, if you’ve spent any amount of time online, you know that the old adage of “If you build it, they will come” was only true for Kevin Costner. Getting found online requires marketing. …
Read MoreWhoa, That’s Creepy: 5 Tips to Keep Marketing Personalization Out of the Creepiness Ditch
Personalization, it’s often touted as the holy grail of the digital marketing experience, but every single one of us has had moments where we’ve been creeped out by a brand’s interactions with us online. Whether they know too much, it was unexpected, or it completely unwanted – the experience left us with a bad taste.…
Read MoreThe Ultimate Guide to First-Party Data
First-party data (1P data), marketing professionals everywhere are talking about it now that privacy changes are impacting other forms of consumer data. But what is it? And how do you use it to positively impact your marketing? In this guide, we’ll discuss the what, why, and how of first-party data or data that you directly collect from your customers.
Read MoreFirst-Party Data Collection for Small Businesses
There are three ways to collect customer data, and a solid data strategy should have all three:
Read MoreWait – So Lead Generation is Easy Now?
If you’re running a business, you know how important it is to possess that holy grail of modern consumerism… We’re talking about data. Allow us a moment to cover the basics here. It works like this: Business success depends on profits; profits are earned by selling your product or services; those sales are tremendously accelerated…
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