Black Friday Marketing Strategy

Black Friday Marketing Strategies

Black Friday will be here before you know it. As you start to think about this year’s Black Friday marketing strategy, consider including these 15 things for greater impact.  Collect Customer Data Now Black Friday is a fight for attention in the inbox. One surefire way to stand out and keep attention is through personalization.…

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Fight Back Against Walled Gardens with First-Party Data

Walled Gardens Advertising

Walled Gardens control a disproportionate amount of digital advertising spend and the percentage, currently 74%, is growing each year.  Each year they know more and more about your customers, you know less, and you have no choice but to pay them to reach your customers. Is there anything you can do about it? Or are…

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How To Use First-Party Data 101

How to Use First-party data

First-party data, you’ve collected it, now what do you do with it? Today we’re jumping into how to use first-party data to boost the effectiveness of your marketing if you’re a small business. Ok, here’s the deal the majority of people and businesses who talk about first-party data talk about creating a 360° view of…

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Top 10 Free Digital Marketing Tools to Grow Your Business

Free Marketing Tools

One of the great things about the internet is that, with a little time and money, anyone can start a business. However, if you’ve spent any amount of time online, you know that the old adage of “If you build it, they will come” was only true for Kevin Costner. Getting found online requires marketing. …

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The Ultimate Guide to First-Party Data

first-party data

First-party data (1P data), marketing professionals everywhere are talking about it now that privacy changes are impacting other forms of consumer data. But what is it? And how do you use it to positively impact your marketing? In this guide, we’ll discuss the what, why, and how of first-party data or data that you directly collect from your customers. 

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Wait – So Lead Generation is Easy Now?

marketers surprised at how easy lead gen is

If you’re running a business, you know how important it is to possess that holy grail of modern consumerism… We’re talking about data. Allow us a moment to cover the basics here. It works like this: Business success depends on profits; profits are earned by selling your product or services; those sales are tremendously accelerated…

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