6 Ways to Grow Your Business With Pinterest

March 8, 2021

Did you know Pinterest now boasts over 320 million monthly users? As the platform continues to grow and users access more information and engage more with content, it’s easy to see why Pinterest has been so successful as a legitimate marketing channel. While you (or your company) may not have time to monitor and continually…

8 Free Email Templates That Revitalize Your Branding

March 2, 2021

Marketing emails are not as easy as dropping some text into a blank box. You send Uncle Joe’s chainmail straight to your spam folder for a reason (even if you feel a tad guilty about it).

8 Major Marketing Red Flags That Sink Your Website

February 24, 2021

If you want your website to succeed, one of the most important things you can do is look for those major red flags that will drive visitors away. Advertising on the web is obviously essential here in the 21st Century, but there are plenty of major problems that can make your visitors leave your site…

Draft Buyer Personas that Leap off the Page (4 Steps)

February 18, 2021

You can make buyer personas using research, surveys, and interviews. If you look through your contacts database, you may discover hidden trends in lead/customer behavior about how they like to find/consume content, so use form fields that account for key persona info when you create forms for use on your company’s website…

Marketing and Localization Part II: New Customer Journey, Same Destination

February 13, 2021

It’s possible to redefine your brand for use in a region where it will build memorable experiences and brand loyalty with your new customers…

Marketing and Localization Part I: Playing to Your Audience

December 11, 2020

Localized content is essential to picking up new customer attention and crafting some place where these customers will want to spend their precious time and money. Using content founded on personalized customer experience, marketers can help those customers through the steps of the standard journey.

pink and orange color design

Too Much Visitor Data? No Such Thing.

December 11, 2020

There are two ways to look at aggregate data. The first is as a “big-picture” thing. You want to make sense of the big data and in some way—to understand the patterns and relationships. The second way to view aggregate data is to look at the “small picture.”