Big Tech for the Non-Technical. See how easy it is to use RAEK.
INSTALL AND IDENTIFY
RAEK installs on your website in just a few minutes with either a code snippet or plugin. It works on any website where you have direct access to the code. RAEK identifies both known and unknown website visitors.
When RAEK identifies someone, it builds a profile for the website visitor in real time. The profile can include name, email address, postal address, phone number, etc, as well as behavioral data such as the first and last time they visited your website.
USING THE DATA
Profiles are built in the Visitor Vault where you can view, export, or automatically push the profiles directly to your marketing platforms and apps.
Sometimes an automatic process works best, sometimes it doesn't. With RAEK you choose.
We organize the data, you choose how to utilize it.
Need some ideas?
Here are the most common ways our customers are using their data.
Retarget your website visitors without the cost of advertising. Email is the most common identifier on RAEK Visitor Profiles, allowing you to retarget your website visitors through email after they leave your website.
WHAT DO YOU SEND?
- Welcome email or series - Welcome emails have higher open rates than typical marketing messages
- A discount
- Add them to your newsletter
- Or simply say thanks for stopping by
Automatically transfer profiles through integrations or by exporting your visitor profiles on a CSV file.
WORKS WITH ANY EMAIL PROVIDER OR CRM
YES! It's CAN-SPAM compliant.
Retarget your website visitors through SMS Messaging. Our customers send their website visitors:
- Exclusive offers
- Loyalty Program Invitation
- Sneak Peeks
- Sales Info
Base your advertising audiences on your existing audience instead of starting from scratch. Using a lookalike audience based on those who have already interacted with your website can increase conversions by 30%, significantly increasing your return on ad spend.
Snail mail isn't dead. With integrations, you can trigger direct mail to be sent to website visitors. Direct mail is the perfect compliment to your digital marketing strategy.
OWN YOUR AUDIENCE
Your ability to reach your audience can change overnight. RAEK allows you to collect audience data from traffic driven from third party sources. If your social channels ceased to exist tomorrow, how would it impact your business? Third-party cookies are being phased out. RAEK allows you to build first-party data on the traffic driven to your website from your social channels, advertisements, press articles, media, link, and SEO, allowing you to truly own your audience.