Data
How an Agency Uses RAEK to Deliver High Converting Digital Marketing Ads and Increase Sales
Download a copy of this case study to share with your team THE GOAL: Adapt to the privacy focused digital advertising environment while still delivering high converting digital marketing ads. THE OUTCOME: The first-party data collected by RAEK increased their client’s paid ad performance and allowed the agency to upsell clients into additional services. COMPANY…
Read More11 Ways to Optimize Forms and Popups to Collect First-Party Data
Forms and popups are two of the best ways to get website visitors to both identify themselves and tell you their interests. Here is how to optimize forms and popups to collect more first-party data. Why Should You Optimize Your Forms to Collect First-Party Data The digital marketing/advertising landscape is changing to be more privacy…
Read MoreHow to Collect First-Party Data and Make It Work
Everyone is talking about first-party customer data as the answer to their loss of tracking woes. And it is the answer. It will help you optimize your marketing budget, increase your ROI, engage customers, and keep customers around for the long haul. You’re convinced it’s the answer, but the — how to collect first-party data…
Read MoreData Driven Marketing for Small Businesses
Data driven marketing used to only be obtainable by larger companies because of the resources needed to collect or purchase and analyze big data. Last time we checked, most small businesses do not employ a data scientist. But times have changed and there are numerous affordable and easy to use data driven marketing tools available…
Read MoreStep-by-Step Guide to Using First-Party Data
Using first-party data will help you continue to reach your online audience after the deprecation of cookies. But how do you use first-party data? We’re going to walk you though exactly how to use the data on popular ad platforms and a few other use cases. What is First Party Data? First-party data is data…
Read MoreWhat Your Customers Actually Want from Personalization – 6 Things
Personalization is an expected part of the customer experience now. When you offer a personalized experience, customers are more likely to become repeat buyers. When you don’t use personalization to offer a personalized experience or offer one falling short of expectations, customers will bounce. But, no one is defining what those two scenarios look like.…
Read MoreFirst-Party Data for One Person Marketing Teams
The digital marketing world has been in a state of transition since Google announced the deprecation of third-party cookies and iOS 14.5 essentially cut the signal between consumers and the brands advertising to them. The way things have always been done no longer works, and favor is falling to those who have first-party data. Is…
Read MoreHow to Get Valuable Feedback From Customers
Creating loyal customers requires satisfied customers. Creating satisfying customer experiences involves asking for feedback from customers and improving points of friction. Feedback is extremely valuable, but can be difficult to gather. Today we’re going over 14 methods you can use to gather customer feedback. What is Customer Feedback? Customer feedback is made up of the…
Read MorePersonalized Marketing vs Personal Customer Experience
A personal customer experience is not the same thing as personalized marketing. One is a genuine relationship and the other mimics one. Now that the world has moved online, many businesses are looking to capture the personal customer experience online. But how? Today, we’re digging into how to make your marketing feel more personal. What…
Read More11 Ways to Build Your Email List for Black Friday
Black Friday is coming. You may or may not be thinking of campaigns or have them done already, but who are you sending those campaigns to? 90% of people who buy online during Black Friday and Cyber Monday opened an email from the brand before the holidays started. Add to that the less than 20%,…
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