Posts by The RAEK Team
Step-by-Step Guide to Using First-Party Data
Using first-party data will help you continue to reach your online audience after the deprecation of cookies. But how do you use first-party data? We’re going to walk you though exactly how to use the data on popular ad platforms and a few other use cases. What is First Party Data? First-party data is data…
Read MoreDon’t Fear Email Unsubscribes
If you’ve been following along for a while, you know that we are always telling people to send MORE emails. Most people are under sending to their list. If you want to make more money, send more emails! Many email marketers are uncomfortable with this though because they fear people unsubscribing from their list. This…
Read MoreWhat Your Customers Actually Want from Personalization – 6 Things
Personalization is an expected part of the customer experience now. When you offer a personalized experience, customers are more likely to become repeat buyers. When you don’t offer a personalized experience or offer one falling short of expectations, customers will bounce. But, no one is defining what those two scenarios look like. Today, we’re covering…
Read MoreFirst-Party Data for One Person Marketing Teams
The digital marketing world has been in a state of transition since Google announced the deprecation of third-party cookies and iOS 14.5 essentially cut the signal between consumers and the brands advertising to them. The way things have always been done no longer works, and favor is falling to those who have first-party data. Is…
Read More11 Ways to do Email Marketing Personalization
Email marketing personalization will increase clicks, engagement, and revenue. There are several levels of email personalization, all requiring different levels of customer data and set-up. No matter where you’re at with building your customer data or the size of your team and resources, we’ve got you. What is a Personalized Email? Before we dive into…
Read MoreHow to Get Feedback From Customers
Creating loyal customers requires satisfied customers. Creating satisfying customer experiences involves asking for feedback from customers and improving points of friction. Feedback is extremely valuable, but can be difficult to gather. Today we’re going over 14 methods you can use to gather customer feedback. What is Customer Feedback? Customer feedback is made up of the…
Read MoreMarketing for a Construction Company
Gone are the days of people searching the phone book for a contractor. The search for a contractor or construction trades begins online. Here’s how to market your construction company digitally, so you can stand out online. Identify Target Market Like marketing for any type of business, you need to know who you are speaking…
Read More11 Email Marketing Mistakes You’re Probably Making
Email marketing mistakes happen all the time, as any seasoned email marketer will tell you. This list is not to scare you away from email marketing, it’s better to send the email than to not, but rather a list of common, easily fixable mistakes. Correcting these mistakes will help your email marketing program have more…
Read MoreHow to Clean Your Email List and Why
Email marketing is a numbers game. The bigger your list, the more you’re going to sell. Small caveat here, though, the list needs to be healthy. A big list does nothing for you if no ones is opening your emails. To keep your list healthy, you need to clean it regularly. What does it mean…
Read MoreWhat are Micro Conversions & Why Do They Matter
When most marketers think about conversions and how to optimize them, they are thinking about purchases (ecommerce), requesting a demo (SaaS), creating an account (social networks), or signing up for a newsletter (content sites). But there are many steps customers take before the big conversion, called micro conversions. Today we’re talking about what micro conversions…
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