Lead Generation
Data Driven Marketing for Small Businesses
Data driven marketing used to only be obtainable by larger companies because of the resources needed to collect or purchase and analyze big data. Last time we checked, most small businesses do not employ a data scientist. But times have changed and there are numerous affordable and easy to use data driven marketing tools available…
Read MoreFirst-Party Data for One Person Marketing Teams
The digital marketing world has been in a state of transition since Google announced the deprecation of third-party cookies and iOS 14.5 essentially cut the signal between consumers and the brands advertising to them. The way things have always been done no longer works, and favor is falling to those who have first-party data. Is…
Read MoreThe Ultimate Guide to First-Party Data
First-party data (1P data), marketing professionals everywhere are talking about it now that privacy changes are impacting other forms of consumer data. But what is it? And how do you use it to positively impact your marketing? In this guide, we’ll discuss the what, why, and how of first-party data or data that you directly collect from your customers.
Read MoreLead-Generation Know-How for Novices: A Beginner’s Guide (6 Steps)
Ready to kick off your first marketing campaign but not sure where to start? This guide is for you. Even if you’ve been around the marketing campaign block a time or two, it doesn’t hurt to review the essentials. Here are the 7 steps you need to cover from conception all the way to testing…
Read More8 Email Apps That Light Up Inboxes Like Christmas
Email was kind of like the earliest form of social media. It wasn’t “public” in the same way that Facebook and Twitter would become, but you were digitally communicating with other people—sometimes large groups of them at once—at the click of a mouse. Given how fast the internet moves, it’s honestly pretty remarkable how email…
Read MoreRake in New Clients with 3 Compelling Referral Strats
In business, referrals really can’t be underestimated. For small businesses in particular, referrals are a major source of leads. Heinz Marketing once reported that 40% of leads were obtained via an official referral program. Wow! It also reported that among businesses with referral programs, 70% at least met their sales goals within a given period—and…
Read More4 Customer Target Types for Straight-Shooting Marketers
We talk a lot about marketing to segments of customers, but there’s not just a single way of defining or segmenting your audience. As you build your ad campaigns, think about the following categories of segmentation and which might best serve your business. #1 Geographical Segmentation (The Basic One) Geographic segmentation is the simplest, most…
Read More3 Ways to Find New Clients Without Spending a Fortune
Business owners know that if they want to generate more clients, they need to find ways to promote their services and find new customers. The best way to do that is to generate new leads, but is that something a local business owner can do? This may sound like a challenging task, but maybe it’s…
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