Posts by Raek Content Team
Simply Explained: Unravelling the Mystery of Web Crawlers
If you’ve spent even a little time in the world of SEO, you’ve probably heard of web crawlers. Carrying on with the metaphor of the internet as a web, crawlers are the little buggers that Search Engine Overlords like Google disperse to investigate every last thread. To be more specific, web crawlers are internet bots…
Read MoreWait – So Lead Generation is Easy Now?
If you’re running a business, you know how important it is to possess that holy grail of modern consumerism… We’re talking about data. Allow us a moment to cover the basics here. It works like this: Business success depends on profits; profits are earned by selling your product or services; those sales are tremendously accelerated…
Read More5 Tips That Crank Your Email Marketing Game to “Eleven”
Email marketing has a lot to offer small businesses and offers many more opportunities than many would expect. Some of the biggest benefits are that it has no transactional fees and you don’t have to invest in paid promotion. When you send emails, your subscribers get to know you and get to know your products…
Read MoreRaising the Banner – How to Use Banner Ads in Your Online Business
More and more online marketers are starting to see banner ads as part of their core campaign plan. They are proving to be very effective. The trick is to make it as memorable as possible. But banner ads are only a small part of the overall experience on your website, so how do you create…
Read More3 Ways Your Business Can Ride the YouTube Horse and Rustle Up Some Revenue
The consumer revolution has found its way into your internet ad space. In 2016, YouTube generated $5.5 billion in revenue from advertising. If you aren’t paying attention to YouTube ads, you’re missing out on a golden opportunity to increase the engagement of your customer base. What makes this money generation so powerful is the fact…
Read MoreYou Can’t Beat These 5 Tried-and-True Types of Digital Marketing Collateral
Traditionally, “marketing collateral” has referred to brochures and flyers. But now that things have gone decidedly digital, there are quite a few different options in the world of marketing collateral. So what is digital marketing collateral (DMC)? DMC is basically digital content that promotes your brand. Pretty vague, huh? Pretty much any digital form of…
Read MoreDigital Marketing’s 5 Golden Rules (AKA the “Big 5”)
“Take the long view.” “It’s all about the customer.” “You can’t over-market.” “Speed of execution is as important as quality of execution.” Blah, blah, blah. Marketing advice like the above is endless—and often contradictory. That’s because it’s easy to make excuses for ineffective marketing campaigns or to blame the business’ marketing team for poor results.Maybe…
Read More6 Ways to Use Facebook to Grow Your Business
The world’s second-largest online network, Facebook, is only getting bigger. According to statistics from Facebook, there are more than 2.7 billion monthly active users across the globe. With such a large amount of users, it would be foolish not to leverage this network to help your business grow. This article will deliver 5 tips to…
Read MoreSmash Marketing’s Biggest Barriers With These 3 Digital Hammers
Suffice it to say that the world of business is a crazy place. Failed products, unlikely value propositions, and endless data down to the minutiae of how a customer in Iowa spends his time at 7:43 in the morning. In a crowded arena like this one, new ventures may have a difficult time rising to…
Read MoreMarketing Mythology: Debunking 4 Awful Ad Strategies
We talk a lot about strong marketing strategies for driven ad teams and businesses that want to grab customer attention—and keep it. But once in a while, it’s good to delve into the negative stuff too. In this case, that would be bad marketing and advertising strategies. Mistakes are natural, and they’re incredibly effective at…
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