Posts by The RAEK Team
How to Get Started with Email Marketing From Scratch
This guide is for people who have decided they are ready to take the plunge into email marketing and are looking for a map to get started. It’s covers everything on how to do email marketing yourself. If you still need convincing if email marketing is right for your business, read our Guide to First-Party…
Read MoreHow to Grow Your SMS Marketing List
Your SMS marketing list is the foundation of your text message marketing program. Here are 8 ways to grow your SMS marketing list.
Read MoreFight Back Against Walled Gardens with First-Party Data
Walled Gardens control a disproportionate amount of digital advertising spend and the percentage, currently 74%, is growing each year. Each year they know more and more about your customers, you know less, and you have no choice but to pay them to reach your customers. Is there anything you can do about it? Or are…
Read MoreWhat is a WordPress Child Theme and Do You Need One?
Should you be using a WordPress child theme? Today we’re going over what a child theme is and the pros and cons of using one, so you can decide if you should use one on your own WordPress website. What is a WordPress child theme? Child themes allow WordPress developers and users to customize websites…
Read MoreThe Top Digital Marketing Agency Tools
Digital Marketing Agencies have unique needs when it comes to tools, they need to work well, but they also need to be able to scale and allow you to easily manage multiple client accounts. It’s a tall order, so we went straight to the experts – our own clients, who happen to be some of…
Read MoreHow To Use First-Party Data 101
First-party data, you’ve collected it, now what do you do with it? Today we’re jumping into how to use first-party data to boost the effectiveness of your marketing if you’re a small business. Ok, here’s the deal the majority of people and businesses who talk about first-party data talk about creating a 360° view of…
Read MoreHow To Respect Time and Attention in Email Marketing
This morning, I received an email from a multibillion-dollar company telling me I had scored something free. We’re big fans of (good) email marketing here at RAEK, and the subject line made me curious, so I opened the email. I found that I had “scored” an opportunity to market their product for them and a…
Read MoreThe 5 Best Email Marketing WordPress Plugins
Your search for the best email marketing WordPress plugin ends here. We’ve rounded up the best of the best.
Read MoreHow to Utilize Email Marketing to Spend Less on PPC Advertising
If you are running PPC ads right now, you know that prices are sky-high. The pandemic pushed more businesses online and the competition appears to be here to stay, with some sources projecting that PPC rates will raise 20-40% this year as demand continues to increase and supply stays the same. Organic reach is primarily…
Read MoreTop 10 Free Digital Marketing Tools to Grow Your Business
One of the great things about the internet is that, with a little time and money, anyone can start a business. However, if you’ve spent any amount of time online, you know that the old adage of “If you build it, they will come” was only true for Kevin Costner. Getting found online requires marketing. …
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