What Your Customers Actually Want from Personalization – 6 Things

What Your Customers Actually Want From personalization

Personalization is an expected part of the customer experience now. When you offer a personalized experience, customers are more likely to become repeat buyers. When you don’t use personalization to offer a personalized experience or offer one falling short of expectations, customers will bounce. But, no one is defining what those two scenarios look like.…

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First-Party Data for One Person Marketing Teams

First-party data for one person marketing teams

The digital marketing world has been in a state of transition since Google announced the deprecation of third-party cookies and iOS 14.5 essentially cut the signal between consumers and the brands advertising to them. The way things have always been done no longer works, and favor is falling to those who have first-party data. Is…

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11 Ways to do Email Marketing Personalization

11 ways marketers personalize emails

Email marketing personalization will increase clicks, engagement, and revenue.  There are several levels of email personalization, all requiring different levels of customer data and set-up. No matter where you’re at with building your customer data or the size of your team and resources, we’ve got you.  What is a Personalized Email? Before we dive into…

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How to Get Valuable Feedback From Customers

how to get feedback from customers

Creating loyal customers requires satisfied customers. Creating satisfying customer experiences involves asking for feedback from customers and improving points of friction. Feedback is extremely valuable, but can be difficult to gather. Today we’re going over 14 methods you can use to gather customer feedback.  What is Customer Feedback? Customer feedback is made up of the…

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Marketing for a Construction Company

Marketing for a construction company

Gone are the days of people searching the phone book for a contractor. The search for a contractor or construction trades begins online. Here’s how to market your construction company digitally, so you can stand out online. Identify Target Market Like marketing for any type of business, you need to know who you are speaking…

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11 Email Marketing Mistakes You’re Probably Making

Email marketing Mistakes

Email marketing mistakes happen all the time, as any seasoned email marketer will tell you. This list is not to scare you away from email marketing, it’s better to send the email than to not, but rather a list of common, easily fixable mistakes. Correcting these mistakes will help your email marketing program have more…

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How to Clean Your Email List and Why

How to clean your email list

Email marketing is a numbers game. The bigger your list, the more you’re going to sell. Small caveat here, though, the list needs to be healthy. A big list does nothing for you if no ones is opening your emails. To keep your list healthy, you need to clean it regularly.  What does it mean…

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What are Micro Conversions & Why Do They Matter

Micro Conversions

When most marketers think about conversions and how to optimize them, they are thinking about purchases (ecommerce), requesting a demo (SaaS), creating an account (social networks), or signing up for a newsletter (content sites). But there are many steps customers take before the big conversion, called micro conversions. Today we’re talking about what micro conversions…

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Personalized Marketing vs Personal Customer Experience

Personal customer experiences > personalized marketing

A personal customer experience is not the same thing as personalized marketing. One is a genuine relationship and the other mimics one. Now that the world has moved online, many businesses are looking to capture the personal customer experience online. But how? Today, we’re digging into how to make your marketing feel more personal.                                  What…

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Black Friday Email Examples

Black Friday Email Examples

Black Friday is fast approaching, and we’re all out here looking for click worthy Black Friday email examples. We’ve got you! Below, we’ve rounded up 10 of the best Black Friday emails.  Subscription Black Friday Email Example – Reducing Friction People have a lot of questions and worries when signing up for subscriptions. While this…

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