How to Get Started with Email Marketing From Scratch

This guide is for people who have decided they are ready to take the plunge into email marketing and are looking for a map to get started. It’s covers everything on how to do email marketing yourself. If you still need convincing if email marketing is right for your business, read our Guide to First-Party…

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Fighting Back Against Walled Gardens with First-Party Data

Walled Gardens Advertising

Walled Gardens control a disproportionate amount of digital advertising spend and the percentage, currently 74%, is growing each year.  Each year they know more and more about your customers, you know less, and you have no choice but to pay them to reach your customers. Is there anything you can do about it? Or are…

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The Top Digital Marketing Agency Tools

Digital Marketing Agency Tools

Digital Marketing Agencies have unique needs when it comes to tools, they need to work well, but they also need to be able to scale and allow you to easily manage multiple client accounts. It’s a tall order, so we went straight to the experts – our own clients, who happen to be some of…

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How To Use First-Party Data 101

How to Use First-party data

First-party data, you’ve collected it, now what do you do with it? Today we’re jumping into how to use first-party data to boost the effectiveness of your marketing if you’re a small business. Ok, here’s the deal the majority of people and businesses who talk about first-party data talk about creating a 360° view of…

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How To Respect Time and Attention in Email Marketing

This morning, I received an email from a multibillion-dollar company telling me I had scored something free. We’re big fans of (good) email marketing here at RAEK, and the subject line made me curious, so I opened the email. I found that I had “scored” an opportunity to market their product for them and a…

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How to Utilize Email Marketing to Spend Less on PPC Advertising

If you are running PPC ads right now, you know that prices are sky-high. The pandemic pushed more businesses online and the competition appears to be here to stay, with some sources projecting that PPC rates will raise 20-40% this year as demand continues to increase and supply stays the same.  Organic reach is primarily…

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Top 10 Free Digital Marketing Tools to Grow Your Business

Free Marketing Tools

One of the great things about the internet is that, with a little time and money, anyone can start a business. However, if you’ve spent any amount of time online, you know that the old adage of “If you build it, they will come” was only true for Kevin Costner. Getting found online requires marketing. …

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