Combining Email and SMS Messaging for Larger Gains

Combining email and sms messaging for larger gains

If you’ve read anything about SMS open rates, you’re probably ready to jump on the SMS messaging train, but don’t leave email in the dust. Correctly combining email and SMS messaging will increase the reach of your campaigns and leading to more sales.  Why You Need Both Email and SMS Messaging in Your Marketing Toolkit…

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How an Agency Uses RAEK to Deliver High Converting Digital Marketing Ads and Increase Sales

How Barham Marketing Uses RAEK to Deliver Higher Converting Digital Marketing Ads and Upsell Clients Into More Services.

Download a copy of this case study to share with your team THE GOAL: Adapt to the privacy focused digital advertising environment while still delivering high converting digital marketing ads. THE OUTCOME: The first-party data collected by RAEK increased their client’s paid ad performance and allowed the agency to upsell clients into additional services. COMPANY…

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11 Ways to Optimize Forms and Popups to Collect First-Party Data

11 Ways to Optimize Forms and Popups to Collect First-Party Data

Forms and popups are two of the best ways to get website visitors to both identify themselves and tell you their interests. Here is how to optimize forms and popups to collect more first-party data. Why Should You Optimize Your Forms to Collect First-Party Data The digital marketing/advertising landscape is changing to be more privacy…

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How to Collect First-Party Data and Make It Work

How to collect first-party data

Everyone is talking about first-party customer data as the answer to their loss of tracking woes. And it is the answer. It will help you optimize your marketing budget, increase your ROI, engage customers, and keep customers around for the long haul. You’re convinced it’s the answer, but the — how to collect first-party data…

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Data Driven Marketing for Small Businesses

Data driven marketing for small businesses

Data driven marketing used to only be obtainable by larger companies because of the resources needed to collect or purchase and analyze big data. Last time we checked, most small businesses do not employ a data scientist. But times have changed and there are numerous affordable and easy to use data driven marketing tools available…

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Step-by-Step Guide to Using First-Party Data

Step-by-Step Guide to Using First-Party Data

Using first-party data will help you continue to reach your online audience after the deprecation of cookies. But how do you use first-party data? We’re going to walk you though exactly how to use the data on popular ad platforms and a few other use cases. What is First Party Data? First-party data is data…

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Don’t Fear Email Unsubscribes

Don't Fear email unsubscribes

If you’ve been following along for a while, you know that we are always telling people to send MORE emails. Most people are under sending to their list. If you want to make more money, send more emails!  Many email marketers are uncomfortable with this though because they fear people unsubscribing from their list. This…

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