Marketing
What Your Customers Actually Want from Personalization – 6 Things
Personalization is an expected part of the customer experience now. When you offer a personalized experience, customers are more likely to become repeat buyers. When you don’t offer a personalized experience or offer one falling short of expectations, customers will bounce. But, no one is defining what those two scenarios look like. Today, we’re covering…
Read MoreMarketing for a Construction Company
Gone are the days of people searching the phone book for a contractor. The search for a contractor or construction trades begins online. Here’s how to market your construction company digitally, so you can stand out online. Identify Target Market Like marketing for any type of business, you need to know who you are speaking…
Read More11 Email Marketing Mistakes You’re Probably Making
Email marketing mistakes happen all the time, as any seasoned email marketer will tell you. This list is not to scare you away from email marketing, it’s better to send the email than to not, but rather a list of common, easily fixable mistakes. Correcting these mistakes will help your email marketing program have more…
Read MoreHow to Clean Your Email List and Why
Email marketing is a numbers game. The bigger your list, the more you’re going to sell. Small caveat here, though, the list needs to be healthy. A big list does nothing for you if no ones is opening your emails. To keep your list healthy, you need to clean it regularly. What does it mean…
Read MoreWhat are Micro Conversions & Why Do They Matter
When most marketers think about conversions and how to optimize them, they are thinking about purchases (ecommerce), requesting a demo (SaaS), creating an account (social networks), or signing up for a newsletter (content sites). But there are many steps customers take before the big conversion, called micro conversions. Today we’re talking about what micro conversions…
Read MorePersonalized Marketing vs Personal Customer Experience
A personal customer experience is not the same thing as personalized marketing. One is a genuine relationship and the other mimics one. Now that the world has moved online, many businesses are looking to capture the personal customer experience online. But how? Today, we’re digging into how to make your marketing feel more personal. What…
Read MoreBlack Friday Email Examples
Black Friday is fast approaching, and we’re all out here looking for click worthy Black Friday email examples. We’ve got you! Below, we’ve rounded up 10 of the best Black Friday emails. Subscription Black Friday Email Example – Reducing Friction People have a lot of questions and worries when signing up for subscriptions. While this…
Read More39 Black Friday Email Subject Lines That Get Clicks
It doesn’t matter how epic your Black Friday emails and deals are if no one opens them. The competition is high and inboxes are crowded. Here are 39 Black Friday email subject lines to help you stand out inboxes. The Two Subject Line Ingredients Needed for Opens Before we dive into actual Black Friday email…
Read More11 Ways to Build Your Email List for Black Friday
Black Friday is coming. You may or may not be thinking of campaigns or have them done already, but who are you sending those campaigns to? 90% of people who buy online during Black Friday and Cyber Monday opened an email from the brand before the holidays started. Add to that the less than 20%,…
Read MoreGuide to Direct Mail Marketing with 7 Examples
Marketers like to make big, bold claims about certain marketing channels being dead. Not only is it dramatic, it’s rarely true. With people working and spending their downtime online, many have said direct mail is dead. We’re here to assure you, direct mail marketing is alive and well (the average US household receives 454 pieces…
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