Marketing
The Wild West: Marketing Restricted Products
It’s the wild west — a refrain we often hear from marketers of restricted products. Digital marketing and advertising channels available to non-restricted/taboo brands are off limits, and regulations frequently change. Some marketers, in love with the challenge, make the uncertainty their career. While others jump ship for calmer waters. No matter which category you…
Read MoreImproving ROAS (Return on Advertising Spending): What it is, how to calculate it, and how to improve it.
The very thing that drew most people to ecommerce, the low barrier to entry, is causing record levels of competition in ecommerce advertising. Some are going as far as saying ROAS is useless, but it’s an important marketing metric that measures the efficacy of your ad spend. We’re going to take a quick dive into…
Read More6 Ways to Optimize Your Marketing Budget
ROAS is dropping across the board, online advertising costs are skyrocketing, and ads are 53% less effective than they were a year ago. The very thing that drew most people to ecommerce, the low barrier to entry, is creating high levels of competition and rising acquisition costs. Efficiency matters now more than ever. Below are…
Read MoreFirst-Party Data Collection for Small Businesses
There are three ways to collect customer data, and a solid data strategy should have all three:
Read MoreGetting Customers Over the Finish Line with Retargeting and Remarketing
Customers these days want two things. To know the brand they are buying from and feel like the brand knows them as well. Remarketing gives you the opportunity to build that trust by repeatedly exposing the customer to your brand and message, building brand awareness and recognition.
Read More5 Tips That Crank Your Email Marketing Game to “Eleven”
Email marketing has a lot to offer small businesses and offers many more opportunities than many would expect. Some of the biggest benefits are that it has no transactional fees and you don’t have to invest in paid promotion. When you send emails, your subscribers get to know you and get to know your products…
Read MoreRaising the Banner – How to Use Banner Ads in Your Online Business
More and more online marketers are starting to see banner ads as part of their core campaign plan. They are proving to be very effective. The trick is to make it as memorable as possible. But banner ads are only a small part of the overall experience on your website, so how do you create…
Read MoreYou Can’t Beat These 5 Tried-and-True Types of Digital Marketing Collateral
Traditionally, “marketing collateral” has referred to brochures and flyers. But now that things have gone decidedly digital, there are quite a few different options in the world of marketing collateral. So what is digital marketing collateral (DMC)? DMC is basically digital content that promotes your brand. Pretty vague, huh? Pretty much any digital form of…
Read MoreDigital Marketing’s 5 Golden Rules (AKA the “Big 5”)
“Take the long view.” “It’s all about the customer.” “You can’t over-market.” “Speed of execution is as important as quality of execution.” Blah, blah, blah. Marketing advice like the above is endless—and often contradictory. That’s because it’s easy to make excuses for ineffective marketing campaigns or to blame the business’ marketing team for poor results.Maybe…
Read MoreSmash Marketing’s Biggest Barriers With These 3 Digital Hammers
Suffice it to say that the world of business is a crazy place. Failed products, unlikely value propositions, and endless data down to the minutiae of how a customer in Iowa spends his time at 7:43 in the morning. In a crowded arena like this one, new ventures may have a difficult time rising to…
Read More