Posts

6 Ways to Optimize Your Marketing Budget

By The RAEK Team / January 27, 2022 / Comments Off on 6 Ways to Optimize Your Marketing Budget

ROAS is dropping across the board, online advertising costs are skyrocketing, and ads are 53% less effective than they were a year ago. The very thing that drew most people to ecommerce, the low barrier to entry, is creating high levels of competition and rising acquisition costs. Efficiency matters now more than ever. Below are…

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First-party data collection

First-Party Data Collection for Small Businesses

By The RAEK Team / January 19, 2022 / Comments Off on First-Party Data Collection for Small Businesses

There are three ways to collect customer data, and a solid data strategy should have all three:

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Getting Customers Over the Finish Line with Retargeting and Remarketing

By The RAEK Team / January 11, 2022 / Comments Off on Getting Customers Over the Finish Line with Retargeting and Remarketing

Customers these days want two things. To know the brand they are buying from and feel like the brand knows them as well. Remarketing gives you the opportunity to build that trust by repeatedly exposing the customer to your brand and message, building brand awareness and recognition.

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web crawler on large web

Simply Explained: Unravelling the Mystery of Web Crawlers

By Raek Content Team / October 15, 2021 / Comments Off on Simply Explained: Unravelling the Mystery of Web Crawlers

If you’ve spent even a little time in the world of SEO, you’ve probably heard of web crawlers. Carrying on with the metaphor of the internet as a web, crawlers are the little buggers that Search Engine Overlords like Google disperse to investigate every last thread.  To be more specific, web crawlers are internet bots…

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marketers surprised at how easy lead gen is

Wait – So Lead Generation is Easy Now?

By Raek Content Team / October 9, 2021 / Comments Off on Wait – So Lead Generation is Easy Now?

If you’re running a business, you know how important it is to possess that holy grail of modern consumerism… We’re talking about data. Allow us a moment to cover the basics here. It works like this: Business success depends on profits; profits are earned by selling your product or services; those sales are tremendously accelerated…

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email marketing meter

5 Tips That Crank Your Email Marketing Game to “Eleven”

By Raek Content Team / October 4, 2021 / Comments Off on 5 Tips That Crank Your Email Marketing Game to “Eleven”

Email marketing has a lot to offer small businesses and offers many more opportunities than many would expect. Some of the biggest benefits are that it has no transactional fees and you don’t have to invest in paid promotion. When you send emails, your subscribers get to know you and get to know your products…

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people excited about banner ads

Raising the Banner – How to Use Banner Ads in Your Online Business

By Raek Content Team / September 29, 2021 / Comments Off on Raising the Banner – How to Use Banner Ads in Your Online Business

More and more online marketers are starting to see banner ads as part of their core campaign plan. They are proving to be very effective. The trick is to make it as memorable as possible. But banner ads are only a small part of the overall experience on your website, so how do you create…

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cowboy riding a horse for a YouTube video

3 Ways Your Business Can Ride the YouTube Horse and Rustle Up Some Revenue

By Raek Content Team / September 23, 2021 / Comments Off on 3 Ways Your Business Can Ride the YouTube Horse and Rustle Up Some Revenue

The consumer revolution has found its way into your internet ad space. In 2016, YouTube generated $5.5 billion in revenue from advertising. If you aren’t paying attention to YouTube ads, you’re missing out on a golden opportunity to increase the engagement of your customer base. What makes this money generation so powerful is the fact…

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a pile of marketing collateral on a table

You Can’t Beat These 5 Tried-and-True Types of Digital Marketing Collateral

By Raek Content Team / September 17, 2021 / Comments Off on You Can’t Beat These 5 Tried-and-True Types of Digital Marketing Collateral

Traditionally, “marketing collateral” has referred to brochures and flyers. But now that things have gone decidedly digital, there are quite a few different options in the world of marketing collateral. So what is digital marketing collateral (DMC)? DMC is basically digital content that promotes your brand.  Pretty vague, huh? Pretty much any digital form of…

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the golden curtain of marketing

Digital Marketing’s 5 Golden Rules (AKA the “Big 5”)

By Raek Content Team / September 11, 2021 / Comments Off on Digital Marketing’s 5 Golden Rules (AKA the “Big 5”)

“Take the long view.” “It’s all about the customer.” “You can’t over-market.” “Speed of execution is as important as quality of execution.”  Blah, blah, blah. Marketing advice like the above is endless—and often contradictory. That’s because it’s easy to make excuses for ineffective marketing campaigns or to blame the business’ marketing team for poor results.Maybe…

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