Posts

Personal customer experiences > personalized marketing

Personalized Marketing vs Personal Customer Experience

By The RAEK Team / July 25, 2022 / Comments Off on Personalized Marketing vs Personal Customer Experience

A personal customer experience is not the same thing as personalized marketing. One is a genuine relationship and the other mimics one. Now that the world has moved online, many businesses are looking to capture the personal customer experience online. But how? Today, we’re digging into how to make your marketing feel more personal.                                  What…

Read More
Black Friday Email Examples

Black Friday Email Examples

By The RAEK Team / July 14, 2022 / Comments Off on Black Friday Email Examples

Black Friday is fast approaching, and we’re all out here looking for click worthy Black Friday email examples. We’ve got you! Below, we’ve rounded up 10 of the best Black Friday emails.  Subscription Black Friday Email Example – Reducing Friction People have a lot of questions and worries when signing up for subscriptions. While this…

Read More
Black Friday Subject Lines that get clicks

39 Black Friday Email Subject Lines That Get Clicks

By The RAEK Team / July 14, 2022 / Comments Off on 39 Black Friday Email Subject Lines That Get Clicks

It doesn’t matter how epic your Black Friday emails and deals are if no one opens them. The competition is high and inboxes are crowded. Here are 39 Black Friday email subject lines to help you stand out inboxes. The Two Subject Line Ingredients Needed for Opens Before we dive into actual Black Friday email…

Read More
Build your email list for Black Friday

11 Ways to Build Your Email List for Black Friday

By The RAEK Team / July 14, 2022 / Comments Off on 11 Ways to Build Your Email List for Black Friday

Black Friday is coming. You may or may not be thinking of campaigns or have them done already, but who are you sending those campaigns to?  90% of people who buy online during Black Friday and Cyber Monday opened an email from the brand before the holidays started. Add to that the less than 20%,…

Read More
Black Friday Marketing Strategies

Black Friday Marketing Strategy

By The RAEK Team / July 14, 2022 / Comments Off on Black Friday Marketing Strategy

Black Friday will be here before you know it. As you start to think about this year’s Black Friday marketing strategy, consider including these 15 things for greater impact.  Collect Customer Data Now Black Friday is a fight for attention in the inbox. One surefire way to stand out and keep attention is through personalization.…

Read More
Guide to Direct Mail with 7 examples

Guide to Direct Mail Marketing with 7 Examples

By The RAEK Team / July 8, 2022 / Comments Off on Guide to Direct Mail Marketing with 7 Examples

Marketers like to make big, bold claims about certain marketing channels being dead. Not only is it dramatic, it’s rarely true. With people working and spending their downtime online, many have said direct mail is dead. We’re here to assure you, direct mail marketing is alive and well (the average US household receives 454 pieces…

Read More
How to use popups

How to Use Popups the Right Way – 8 Unique Uses

By The RAEK Team / June 27, 2022 / Comments Off on How to Use Popups the Right Way – 8 Unique Uses

Popups have many uses beyond collecting email addresses. Below, we’re covering how to use popups in unique ways to keep shoppers engaged, help them find what they need, and stay on your site longer. How to Use Popups to Segment Your List The depreciation of the third-party cookie has made the need to collect first-party…

Read More
How to grow your email list

How to Grow Your Email List – 38 Ways

By The RAEK Team / June 20, 2022 / Comments Off on How to Grow Your Email List – 38 Ways

Tackling how to grow your email list can seem daunting at first. Unfortunately there isn’t a short cut but there are multiple things you can implement right now to get it started. Below we’ve rounded up 38 creative ways to grow your email list. Why You Should Grow Your List “Stands on soapbox” Email allows…

Read More
15 Ways to increase your conversion rate

15 Ways to Increase Your Conversion Rate

By The RAEK Team / June 13, 2022 / Comments Off on 15 Ways to Increase Your Conversion Rate

Driving traffic to your website costs money. It doesn’t matter if you’re driving traffic to your website with ads, SEO, or organic content — it all requires an investment. To make the most of your investment, you need as many of those visitors as possible to convert. Below, we’ve rounded up a list of 15…

Read More
Online advertising costs

Why Online Advertising Costs Are So High and What to Do About It

By The RAEK Team / June 6, 2022 / Comments Off on Why Online Advertising Costs Are So High and What to Do About It

We don’t need to tell you online advertising costs are high right now. You are likely feeling it in a very real way. Today we’re looking at why costs are high and how you can save money and still reach your audience. How Much Have Online Advertising Costs Risen? In case you’re wondering how much…

Read More