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A personal customer experience is not the same thing as personalized marketing. One is a genuine relationship and the other mimics one. Now that the world has moved online, many businesses are looking to capture the personal customer experience online. But how? Today, we’re digging into how to make your marketing feel more personal. What…
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Black Friday is fast approaching, and we’re all out here looking for click worthy Black Friday email examples. We’ve got you! Below, we’ve rounded up 10 of the best Black Friday emails. Subscription Black Friday Email Example – Reducing Friction People have a lot of questions and worries when signing up for subscriptions. While this…
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It doesn’t matter how epic your Black Friday emails and deals are if no one opens them. The competition is high and inboxes are crowded. Here are 39 Black Friday email subject lines to help you stand out inboxes. The Two Subject Line Ingredients Needed for Opens Before we dive into actual Black Friday email…
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Black Friday is coming. You may or may not be thinking of campaigns or have them done already, but who are you sending those campaigns to? 90% of people who buy online during Black Friday and Cyber Monday opened an email from the brand before the holidays started. Add to that the less than 20%,…
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Black Friday will be here before you know it. As you start to think about this year’s Black Friday marketing strategy, consider including these 15 things for greater impact. Collect Customer Data Now Black Friday is a fight for attention in the inbox. One surefire way to stand out and keep attention is through personalization.…
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Marketers like to make big, bold claims about certain marketing channels being dead. Not only is it dramatic, it’s rarely true. With people working and spending their downtime online, many have said direct mail is dead. We’re here to assure you, direct mail marketing is alive and well (the average US household receives 454 pieces…
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Popups have many uses beyond collecting email addresses. Below, we’re covering how to use popups in unique ways to keep shoppers engaged, help them find what they need, and stay on your site longer. How to Use Popups to Segment Your List The depreciation of the third-party cookie has made the need to collect first-party…
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Tackling how to grow your email list can seem daunting at first. Unfortunately there isn’t a short cut but there are multiple things you can implement right now to get it started. Below we’ve rounded up 38 creative ways to grow your email list. Why You Should Grow Your List “Stands on soapbox” Email allows…
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Driving traffic to your website costs money. It doesn’t matter if you’re driving traffic to your website with ads, SEO, or organic content — it all requires an investment. To make the most of your investment, you need as many of those visitors as possible to convert. Below, we’ve rounded up a list of 15…
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We don’t need to tell you online advertising costs are high right now. You are likely feeling it in a very real way. Today we’re looking at why costs are high and how you can save money and still reach your audience. How Much Have Online Advertising Costs Risen? In case you’re wondering how much…
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