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ROAS is dropping across the board, online advertising costs are skyrocketing, and ads are 53% less effective than they were a year ago. The very thing that drew most people to ecommerce, the low barrier to entry, is creating high levels of competition and rising acquisition costs. Efficiency matters now more than ever. Below are…
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There are three ways to collect customer data, and a solid data strategy should have all three:
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Customers these days want two things. To know the brand they are buying from and feel like the brand knows them as well. Remarketing gives you the opportunity to build that trust by repeatedly exposing the customer to your brand and message, building brand awareness and recognition.
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If you’ve spent even a little time in the world of SEO, you’ve probably heard of web crawlers. Carrying on with the metaphor of the internet as a web, crawlers are the little buggers that Search Engine Overlords like Google disperse to investigate every last thread. To be more specific, web crawlers are internet bots…
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If you’re running a business, you know how important it is to possess that holy grail of modern consumerism… We’re talking about data. Allow us a moment to cover the basics here. It works like this: Business success depends on profits; profits are earned by selling your product or services; those sales are tremendously accelerated…
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Email marketing has a lot to offer small businesses and offers many more opportunities than many would expect. Some of the biggest benefits are that it has no transactional fees and you don’t have to invest in paid promotion. When you send emails, your subscribers get to know you and get to know your products…
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More and more online marketers are starting to see banner ads as part of their core campaign plan. They are proving to be very effective. The trick is to make it as memorable as possible. But banner ads are only a small part of the overall experience on your website, so how do you create…
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The consumer revolution has found its way into your internet ad space. In 2016, YouTube generated $5.5 billion in revenue from advertising. If you aren’t paying attention to YouTube ads, you’re missing out on a golden opportunity to increase the engagement of your customer base. What makes this money generation so powerful is the fact…
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Traditionally, “marketing collateral” has referred to brochures and flyers. But now that things have gone decidedly digital, there are quite a few different options in the world of marketing collateral. So what is digital marketing collateral (DMC)? DMC is basically digital content that promotes your brand. Pretty vague, huh? Pretty much any digital form of…
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“Take the long view.” “It’s all about the customer.” “You can’t over-market.” “Speed of execution is as important as quality of execution.” Blah, blah, blah. Marketing advice like the above is endless—and often contradictory. That’s because it’s easy to make excuses for ineffective marketing campaigns or to blame the business’ marketing team for poor results.Maybe…
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