Posts
One of the great things about the internet is that, with a little time and money, anyone can start a business. However, if you’ve spent any amount of time online, you know that the old adage of “If you build it, they will come” was only true for Kevin Costner. Getting found online requires marketing. …
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Personalization, it’s often touted as the holy grail of the digital marketing experience, but every single one of us has had moments where we’ve been creeped out by a brand’s interactions with us online. Whether they know too much, it was unexpected, or it completely unwanted – the experience left us with a bad taste.…
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First-party data (1P data), marketing professionals everywhere are talking about it now that privacy changes are impacting other forms of consumer data. But what is it? And how do you use it to positively impact your marketing? In this guide, we’ll discuss the what, why, and how of first-party data or data that you directly collect from your customers.
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Our guess is that everyone reading this has looked at products online that they wanted to come back to. Maybe you saw an ad or were shopping for a gift, or a friend told you about a product. Either way, you most likely didn’t make an immediate purchase. Most people don’t because they are usually…
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It’s the wild west — a refrain we often hear from marketers of restricted products. Digital marketing and advertising channels available to non-restricted/taboo brands are off limits, and regulations frequently change. Some marketers, in love with the challenge, make the uncertainty their career. While others jump ship for calmer waters. No matter which category you…
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The very thing that drew most people to ecommerce, the low barrier to entry, is causing record levels of competition in ecommerce advertising. Some are going as far as saying ROAS is useless, but it’s an important marketing metric that measures the efficacy of your ad spend. We’re going to take a quick dive into…
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ROAS is dropping across the board, online advertising costs are skyrocketing, and ads are 53% less effective than they were a year ago. The very thing that drew most people to ecommerce, the low barrier to entry, is creating high levels of competition and rising acquisition costs. Efficiency matters now more than ever. Below are…
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There are three ways to collect customer data, and a solid data strategy should have all three:
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Customers these days want two things. To know the brand they are buying from and feel like the brand knows them as well. Remarketing gives you the opportunity to build that trust by repeatedly exposing the customer to your brand and message, building brand awareness and recognition.
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If you’ve spent even a little time in the world of SEO, you’ve probably heard of web crawlers. Carrying on with the metaphor of the internet as a web, crawlers are the little buggers that Search Engine Overlords like Google disperse to investigate every last thread. To be more specific, web crawlers are internet bots…
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