Posts

Often, people buy things in order to solve a problem. This doesn’t have to be a “problem” in the traditional sense – it could be buying plastic doubloons to decorate your pirate room at the office. Not having enough doubloons can (technically) be seen as a problem. This kind of thing isn’t purchased because it’s…

Not all customers are created equal. Behavioral segmentation is the marketing process that takes this into account, allowing your business to hone its advertising efforts and target discrete categories of consumer based on how the act. This is an important step toward the success of virtually any business, and the modern accessibility of data makes…

In advertising, things can get complicated. You can, for example, devote an entire blog to marketing’s many nooks & crannies, and fully exploring them would take a very long time. Yet one of the most profound truths in all of advertising can be summed up in one extremely simple aphorism: Keep it simple, stupid! Succinct…

There are so many different marketing strategies out there that you can quickly lose count. Looking to drive traffic to your website? Attract leads’ attention to your advertising? Draw folks into your storefront? Get leads to invest in your business? There are too many ways to list. (Although we try our best to cover all…

How often have you seen some term defined and been like, I totally knew about that – you just didn’t know there was a word for it?  The German language can be a fascinating source of this phenomenon with its special terms for all kinds of crazy things, including the feeling of being alone in…

You can see our first entry on 8 powerful email template services here, but this article will focus on 6 new services that we love just as much as our original 8. Looking to revitalize your brand image with gorgeous new email layouts? These template services are the perfect complement of minimal effort and creative opportunity to kick your marketing email into high gear…

Sometimes, traditional advertising feels so arbitrary. Intelligent, cautiously designed messaging can just sink into oblivion for no apparent reason. Stupid viewers! It’s normal to find this frustrating—especially when you’ve sunk some amount of time and money into your marketing efforts. Whatever the reason, if customers don’t connect with your ad in a way that sees…

Marketing emails are not as easy as dropping some text into a blank box. You send Uncle Joe’s chainmail straight to your spam folder for a reason (even if you feel a tad guilty about it).