NEWS ARCHIVES

How an Agency Uses RAEK to Deliver High Converting Digital Marketing Ads and Increase Sales

January 20, 2023

Download a copy of this case study to share with your team THE GOAL: Adapt to the privacy focused digital advertising environment while still delivering high converting digital marketing ads. THE OUTCOME: The first-party data collected by RAEK increased their client’s paid ad performance and allowed the agency to upsell clients into additional services. COMPANY…

11 Ways to Optimize Forms and Popups to Collect First-Party Data

January 16, 2023

Forms and popups are two of the best ways to get website visitors to both identify themselves and tell you their interests. Here is how to optimize forms and popups to collect more first-party data. Why Should You Optimize Your Forms to Collect First-Party Data The digital marketing/advertising landscape is changing to be more privacy…

How Tanner’s Alaskan Seafood Used RAEK to Increase ROAS 600% and Grow Their Email List.

January 6, 2023

Using RAEK led to significant email list growth and resulted in a 600% increase in ROAS. RAEK has helped grow our email list by 5722 members in just 90 days.

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Marketing and Localization Part I: Playing to Your Audience

Localized content is essential to picking up new customer attention and crafting some place where these customers will want to spend their precious time and money. Using content founded on personalized customer experience, marketers can help those customers through the steps of the standard journey.

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Too Much Visitor Data? No Such Thing.

There are two ways to look at aggregate data. The first is as a “big-picture” thing. You want to make sense of the big data and in some way—to understand the patterns and relationships. The second way to view aggregate data is to look at the “small picture.”

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