NEWS ARCHIVES

What are Micro Conversions & Why Do They Matter

August 8, 2022

When most marketers think about conversions and how to optimize them, they are thinking about purchases (ecommerce), requesting a demo (SaaS), creating an account (social networks), or signing up for a newsletter (content sites). But there are many steps customers take before the big conversion, called micro conversions. Today we’re talking about what micro conversions…

RAEK Closes $400k Pre-Seed Round to Accelerate Growth Toward Becoming the Leading First-Party Data Processor

August 4, 2022

In completion of the Company’s pre-seed round, RAEK has now turned its head toward scaling the business through direct to consumer advertising and strategic partnerships.

Personalized Marketing vs Personal Customer Experience

July 25, 2022

A personal customer experience is not the same thing as personalized marketing. One is a genuine relationship and the other mimics one. Now that the world has moved online, many businesses are looking to capture the personal customer experience online. But how? Today, we’re digging into how to make your marketing feel more personal.                                  What…

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Browse through RAEK's Recent Marketing Tips & Trends

8 Major Marketing Red Flags That Sink Your Website

If you want your website to succeed, one of the most important things you can do is look for those major red flags that will drive visitors away. Advertising on the web is obviously essential here in the 21st Century, but there are plenty of major problems that can make your visitors leave your site…

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Draft Buyer Personas that Leap off the Page (4 Steps)

You can make buyer personas using research, surveys, and interviews. If you look through your contacts database, you may discover hidden trends in lead/customer behavior about how they like to find/consume content, so use form fields that account for key persona info when you create forms for use on your company’s website…

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Marketing and Localization Part II: New Customer Journey, Same Destination

It’s possible to redefine your brand for use in a region where it will build memorable experiences and brand loyalty with your new customers…

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Marketing and Localization Part I: Playing to Your Audience

Localized content is essential to picking up new customer attention and crafting some place where these customers will want to spend their precious time and money. Using content founded on personalized customer experience, marketers can help those customers through the steps of the standard journey.

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Too Much Visitor Data? No Such Thing.

There are two ways to look at aggregate data. The first is as a “big-picture” thing. You want to make sense of the big data and in some way—to understand the patterns and relationships. The second way to view aggregate data is to look at the “small picture.”

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