NEWS ARCHIVES

Step-by-Step Guide to Using First-Party Data

December 1, 2022

Using first-party data will help you continue to reach your online audience after the deprecation of cookies. But how do you use first-party data? We’re going to walk you though exactly how to use the data on popular ad platforms and a few other use cases. What is First Party Data? First-party data is data…

Don’t Fear Email Unsubscribes

November 28, 2022

If you’ve been following along for a while, you know that we are always telling people to send MORE emails. Most people are under sending to their list. If you want to make more money, send more emails!  Many email marketers are uncomfortable with this though because they fear people unsubscribing from their list. This…

What Your Customers Actually Want from Personalization – 6 Things

November 11, 2022

Personalization is an expected part of the customer experience now. When you offer a personalized experience, customers are more likely to become repeat buyers. When you don’t offer a personalized experience or offer one falling short of expectations, customers will bounce. But, no one is defining what those two scenarios look like. Today, we’re covering…

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3 Picture-Perfect Reasons to Visualize Your Visitor Data

A lot happens in the human unconscious – maybe even more than you realize. Our brains can actually see images shown to our eyes for just a few milliseconds, and per hour, they can actually log tens of thousands of visual images. And while we’re not knocking the written word, it’s worth noting that visuals…

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7 Social Media Super Tools for Rocket-Powered Marketing in 2021

Social media isn’t going anywhere anytime soon. Love it or hate it, if you’re a marketer, you’d better get comfy with social media. And if you haven’t yet joined the ranks of those web-savvy marketing teams who use incredible tools like the ones on this list, then lucky you – we’ve dropped our top 7…

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Strong Marketers Quickly Check These 6 Boxes Off Their List

Looking to build an exceptional marketing business, department, or team? Marketing is often about creativity and innovation, but there are still important staples you have to pin down before moving into the marketing hall of fame. Virtually all successful marketing agencies have the following 6 things in common, so read up and figure out how…

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5 Ways Long-Tail Keywords Thrust Your Business Into The Limelight

Ever heard of a “long-tail keyword”? This is one of those terms that gets thrown around in the world of SEO, and the context isn’t always enough to give you a picture of what these things mean. Basically, long-tail keywords are longer, more specific keyword phrases than their shorter cousins. Long-tail keywords tend to get…

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Page-One SEO: 5 Tips That Show Google You Mean Business

SEO competition is stiff, and it’s not showing any signs of relaxing. You can expect this trend to continue as long as the internet keeps making itself ever-more indispensable to people of all stripes. As we move forward, here are 5 tips for would-be SEO champs who want to show Google that their business is…

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9 Social Media Marketing Errors That Crumpled Your Brand Image

Social media is its own great ocean with plenty of hazards, pitfalls, and choppy waters to navigate. Oh, and it’s also pretty much essential to the success of your marketing campaigns. But don’t panic! Plenty of businesses have already braved social media and made all kinds of mistakes for you to learn from. Here are…

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Monetize the Data or Watch Your Business Burn

Don’t Bring a Turtle to a Horse Race – Boost Your Business With Data Just in case we need to make this explicit, here it is: Data is valuable. That’s an understatement, actually. Data is profoundly valuable. For marketers everywhere, data has become the trump card that makes the difference between moderate business success and…

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3 Post-Click Landing Page Lessons You Missed

Even if you didn’t miss these lessons, there’s a good chance your own post-click landing pages could use a little upgrade. These 3 tried-and-true tricks are core to the structure of a good post-click landing page, and they have something important in common… They rely on psychology to make you money. And why shouldn’t they?…

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Are Your Emails CAN-SPAM Compliant? Your Business Depends on It

So what the heck is “CAN-SPAM Compliance”?  You may have heard this term discussed in marketing circles, and it’s often brought up in relation to legal matters. That’s because it represents an important legal checkpoint for the digital age. We can probably agree that spam sucks, but it may improve your spirits to learn that…

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