NEWS ARCHIVES

Traditionally, “marketing collateral” has referred to brochures and flyers. But now that things have gone decidedly digital, there are quite a few different options in the world of marketing collateral. So what is digital marketing collateral (DMC)? DMC is basically digital content that promotes your brand.  Pretty vague, huh? Pretty much any digital form of…

“Take the long view.” “It’s all about the customer.” “You can’t over-market.” “Speed of execution is as important as quality of execution.”  Blah, blah, blah. Marketing advice like the above is endless—and often contradictory. That’s because it’s easy to make excuses for ineffective marketing campaigns or to blame the business’ marketing team for poor results.Maybe…

Suffice it to say that the world of business is a crazy place. Failed products, unlikely value propositions, and endless data down to the minutiae of how a customer in Iowa spends his time at 7:43 in the morning. In a crowded arena like this one, new ventures may have a difficult time rising to…

We talk a lot about strong marketing strategies for driven ad teams and businesses that want to grab customer attention—and keep it. But once in a while, it’s good to delve into the negative stuff too. In this case, that would be bad marketing and advertising strategies. Mistakes are natural, and they’re incredibly effective at…

Welcome to part two of Raek’s marketing encyclopedia, your go-to guide for a marketer’s essential concepts. If you missed part one, click here to cover all the most basic content before reading below. Or maybe you’re already a marketing-savvy sales rep who just needs a quick refresher – regardless, here is where you’ll find the…

Marketing represents a vast body of knowledge, and those in the biz today have way more to learn than, say, a Mediterranean merchant from 1,000 years ago. But before you yearn for the good old days of swords and sailboats, remember that knowledge is power, and in the age of the internet, that is truer…

A/B testing may sound intimidating to some marketers, but the truth is that it’s not actually that complex. That said, you should come at it with a clear strategy in mind, and defined goals certainly never hurt anyone either. The whole thing is fairly reminiscent of science, really –  you should kick things off with…

Here’s an easy question: What’s the most important part of the entire conversion process? The customer! Yep, not a trick question. The customer rests at the center of the entire marketing world, and without them, well, there’s no revenue. That’s why empathy is so important in marketing, and one of the best ways to achieve…