NEWS ARCHIVES

How to Grow Your SMS Marketing List

May 16, 2022

Your SMS marketing list is the foundation of your text message marketing program. Here are 8 ways to grow your SMS marketing list.

Fighting Back Against Walled Gardens with First-Party Data

May 9, 2022

Walled Gardens control a disproportionate amount of digital advertising spend and the percentage, currently 74%, is growing each year.  Each year they know more and more about your customers, you know less, and you have no choice but to pay them to reach your customers. Is there anything you can do about it? Or are…

What is a WordPress Child Theme and Do You Need One?

May 4, 2022

Should you be using a WordPress child theme? Today we’re going over what a child theme is and the pros and cons of using one, so you can decide if you should use one on your own WordPress website.  What is a WordPress child theme? Child themes allow WordPress developers and users to customize websites…

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Browse through RAEK's Recent Marketing Tips & Trends

6 More Email Templates That Hook Attention Like A Prize Catch

You can see our first entry on 8 powerful email template services here, but this article will focus on 6 new services that we love just as much as our original 8. Looking to revitalize your brand image with gorgeous new email layouts? These template services are the perfect complement of minimal effort and creative opportunity to kick your marketing email into high gear…

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Roulette-Wheel Marketing is Dead – Use Behavioral Targeting Instead

Sometimes, traditional advertising feels so arbitrary. Intelligent, cautiously designed messaging can just sink into oblivion for no apparent reason. Stupid viewers! It’s normal to find this frustrating—especially when you’ve sunk some amount of time and money into your marketing efforts. Whatever the reason, if customers don’t connect with your ad in a way that sees…

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6 Ways to Grow Your Business With Pinterest

Did you know Pinterest now boasts over 320 million monthly users? As the platform continues to grow and users access more information and engage more with content, it’s easy to see why Pinterest has been so successful as a legitimate marketing channel. While you (or your company) may not have time to monitor and continually…

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8 Free Email Templates That Revitalize Your Branding

Marketing emails are not as easy as dropping some text into a blank box. You send Uncle Joe’s chainmail straight to your spam folder for a reason (even if you feel a tad guilty about it).

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8 Major Marketing Red Flags That Sink Your Website

If you want your website to succeed, one of the most important things you can do is look for those major red flags that will drive visitors away. Advertising on the web is obviously essential here in the 21st Century, but there are plenty of major problems that can make your visitors leave your site…

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Draft Buyer Personas that Leap off the Page (4 Steps)

You can make buyer personas using research, surveys, and interviews. If you look through your contacts database, you may discover hidden trends in lead/customer behavior about how they like to find/consume content, so use form fields that account for key persona info when you create forms for use on your company’s website…

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Marketing and Localization Part II: New Customer Journey, Same Destination

It’s possible to redefine your brand for use in a region where it will build memorable experiences and brand loyalty with your new customers…

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Marketing and Localization Part I: Playing to Your Audience

Localized content is essential to picking up new customer attention and crafting some place where these customers will want to spend their precious time and money. Using content founded on personalized customer experience, marketers can help those customers through the steps of the standard journey.

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Too Much Visitor Data? No Such Thing.

There are two ways to look at aggregate data. The first is as a “big-picture” thing. You want to make sense of the big data and in some way—to understand the patterns and relationships. The second way to view aggregate data is to look at the “small picture.”

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