NEWS ARCHIVES

How to Use Popups the Right Way – 8 Unique Uses

June 27, 2022

Popups have many uses beyond collecting email addresses. Below, we’re covering how to use popups in unique ways to keep shoppers engaged, help them find what they need, and stay on your site longer. How to Use Popups to Segment Your List The depreciation of the third-party cookie has made the need to collect first-party…

How to Grow Your Email List – 38 Ways

June 20, 2022

Tackling how to grow your email list can seem daunting at first. Unfortunately there isn’t a short cut but there are multiple things you can implement right now to get it started. Below we’ve rounded up 38 creative ways to grow your email list. Why You Should Grow Your List “Stands on soapbox” Email allows…

15 Ways to Increase Your Conversion Rate

June 13, 2022

Driving traffic to your website costs money. It doesn’t matter if you’re driving traffic to your website with ads, SEO, or organic content — it all requires an investment. To make the most of your investment, you need as many of those visitors as possible to convert. Below, we’ve rounded up a list of 15…

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The Consumer’s Journey: How to Market at Each Unique Step

Here’s an easy question: What’s the most important part of the entire conversion process? The customer! Yep, not a trick question. The customer rests at the center of the entire marketing world, and without them, well, there’s no revenue. That’s why empathy is so important in marketing, and one of the best ways to achieve…

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3 Picture-Perfect Reasons to Visualize Your Visitor Data

A lot happens in the human unconscious – maybe even more than you realize. Our brains can actually see images shown to our eyes for just a few milliseconds, and per hour, they can actually log tens of thousands of visual images. And while we’re not knocking the written word, it’s worth noting that visuals…

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7 Social Media Super Tools for Rocket-Powered Marketing in 2021

Social media isn’t going anywhere anytime soon. Love it or hate it, if you’re a marketer, you’d better get comfy with social media. And if you haven’t yet joined the ranks of those web-savvy marketing teams who use incredible tools like the ones on this list, then lucky you – we’ve dropped our top 7…

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Strong Marketers Quickly Check These 6 Boxes Off Their List

Looking to build an exceptional marketing business, department, or team? Marketing is often about creativity and innovation, but there are still important staples you have to pin down before moving into the marketing hall of fame. Virtually all successful marketing agencies have the following 6 things in common, so read up and figure out how…

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5 Ways Long-Tail Keywords Thrust Your Business Into The Limelight

Ever heard of a “long-tail keyword”? This is one of those terms that gets thrown around in the world of SEO, and the context isn’t always enough to give you a picture of what these things mean. Basically, long-tail keywords are longer, more specific keyword phrases than their shorter cousins. Long-tail keywords tend to get…

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Page-One SEO: 5 Tips That Show Google You Mean Business

SEO competition is stiff, and it’s not showing any signs of relaxing. You can expect this trend to continue as long as the internet keeps making itself ever-more indispensable to people of all stripes. As we move forward, here are 5 tips for would-be SEO champs who want to show Google that their business is…

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9 Social Media Marketing Errors That Crumpled Your Brand Image

Social media is its own great ocean with plenty of hazards, pitfalls, and choppy waters to navigate. Oh, and it’s also pretty much essential to the success of your marketing campaigns. But don’t panic! Plenty of businesses have already braved social media and made all kinds of mistakes for you to learn from. Here are…

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Monetize the Data or Watch Your Business Burn

Don’t Bring a Turtle to a Horse Race – Boost Your Business With Data Just in case we need to make this explicit, here it is: Data is valuable. That’s an understatement, actually. Data is profoundly valuable. For marketers everywhere, data has become the trump card that makes the difference between moderate business success and…

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3 Post-Click Landing Page Lessons You Missed

Even if you didn’t miss these lessons, there’s a good chance your own post-click landing pages could use a little upgrade. These 3 tried-and-true tricks are core to the structure of a good post-click landing page, and they have something important in common… They rely on psychology to make you money. And why shouldn’t they?…

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