NEWS ARCHIVES

What are Micro Conversions & Why Do They Matter

August 8, 2022

When most marketers think about conversions and how to optimize them, they are thinking about purchases (ecommerce), requesting a demo (SaaS), creating an account (social networks), or signing up for a newsletter (content sites). But there are many steps customers take before the big conversion, called micro conversions. Today we’re talking about what micro conversions…

RAEK Closes $400k Pre-Seed Round to Accelerate Growth Toward Becoming the Leading First-Party Data Processor

August 4, 2022

In completion of the Company’s pre-seed round, RAEK has now turned its head toward scaling the business through direct to consumer advertising and strategic partnerships.

Personalized Marketing vs Personal Customer Experience

July 25, 2022

A personal customer experience is not the same thing as personalized marketing. One is a genuine relationship and the other mimics one. Now that the world has moved online, many businesses are looking to capture the personal customer experience online. But how? Today, we’re digging into how to make your marketing feel more personal.                                  What…

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Browse through RAEK's Recent Marketing Tips & Trends

Improving ROAS (Return on Advertising Spending): What it is, how to calculate it, and how to improve it.

The very thing that drew most people to ecommerce, the low barrier to entry, is causing record levels of competition in ecommerce advertising. Some are going as far as saying ROAS is useless, but it’s an important marketing metric that measures the efficacy of your ad spend. We’re going to take a quick dive into…

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6 Ways to Optimize Your Marketing Budget

ROAS is dropping across the board, online advertising costs are skyrocketing, and ads are 53% less effective than they were a year ago. The very thing that drew most people to ecommerce, the low barrier to entry, is creating high levels of competition and rising acquisition costs. Efficiency matters now more than ever. Below are…

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First-party data collection

First-Party Data Collection for Small Businesses

There are three ways to collect customer data, and a solid data strategy should have all three:

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Getting Customers Over the Finish Line with Retargeting and Remarketing

Customers these days want two things. To know the brand they are buying from and feel like the brand knows them as well. Remarketing gives you the opportunity to build that trust by repeatedly exposing the customer to your brand and message, building brand awareness and recognition.

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web crawler on large web

Simply Explained: Unravelling the Mystery of Web Crawlers

If you’ve spent even a little time in the world of SEO, you’ve probably heard of web crawlers. Carrying on with the metaphor of the internet as a web, crawlers are the little buggers that Search Engine Overlords like Google disperse to investigate every last thread.  To be more specific, web crawlers are internet bots…

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marketers surprised at how easy lead gen is

Wait – So Lead Generation is Easy Now?

If you’re running a business, you know how important it is to possess that holy grail of modern consumerism… We’re talking about data. Allow us a moment to cover the basics here. It works like this: Business success depends on profits; profits are earned by selling your product or services; those sales are tremendously accelerated…

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email marketing meter

5 Tips That Crank Your Email Marketing Game to “Eleven”

Email marketing has a lot to offer small businesses and offers many more opportunities than many would expect. Some of the biggest benefits are that it has no transactional fees and you don’t have to invest in paid promotion. When you send emails, your subscribers get to know you and get to know your products…

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people excited about banner ads

Raising the Banner – How to Use Banner Ads in Your Online Business

More and more online marketers are starting to see banner ads as part of their core campaign plan. They are proving to be very effective. The trick is to make it as memorable as possible. But banner ads are only a small part of the overall experience on your website, so how do you create…

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cowboy riding a horse for a YouTube video

3 Ways Your Business Can Ride the YouTube Horse and Rustle Up Some Revenue

The consumer revolution has found its way into your internet ad space. In 2016, YouTube generated $5.5 billion in revenue from advertising. If you aren’t paying attention to YouTube ads, you’re missing out on a golden opportunity to increase the engagement of your customer base. What makes this money generation so powerful is the fact…

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