NEWS ARCHIVES

Why First-Party Data is Essential for Online Businesses

March 10, 2023

The digital advertising and marketing landscape is shifting to become more privacy-centric. Consumers want privacy, and governments are agreeing they should have it. In response, the entire industry is rolling out first-party data solutions which will allow you to use your owned first-party data to each people online instead of the data collected by third…

How MPA supplements Used RAEK to Grow Email Marketing List by 1.3K Subscribers

February 3, 2023

Download a copy of this case study to share with your team THE CHALLENGE: Grow email marketing list above and beyond the forms and pops we are using to capture emails. THE OUTCOME: RAEK added an additional 1.3K subscribers to MPA Supplement’s email marketing list in the short time it’s been installed on their website.…

Combining Email and SMS Messaging for Larger Gains

January 27, 2023

If you’ve read anything about SMS open rates, you’re probably ready to jump on the SMS messaging train, but don’t leave email in the dust. Correctly combining email and SMS messaging will increase the reach of your campaigns and leading to more sales.  Why You Need Both Email and SMS Messaging in Your Marketing Toolkit…

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How to grow your email list

How to Grow Your Email List – 38 Ways

Tackling how to grow your email list can seem daunting at first. Unfortunately there isn’t a short cut but there are multiple things you can implement right now to get it started. Below we’ve rounded up 38 creative ways to grow your email list. Why You Should Grow Your List “Stands on soapbox” Email allows…

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15 Ways to increase your conversion rate

15 Ways to Increase Your Conversion Rate

Driving traffic to your website costs money. It doesn’t matter if you’re driving traffic to your website with ads, SEO, or organic content — it all requires an investment. To make the most of your investment, you need as many of those visitors as possible to convert. Below, we’ve rounded up a list of 15…

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Online advertising costs

Why Online Advertising Costs Are So High and What to Do About It

We don’t need to tell you online advertising costs are high right now. You are likely feeling it in a very real way. Today we’re looking at why costs are high and how you can save money and still reach your audience. How Much Have Online Advertising Costs Risen? In case you’re wondering how much…

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Complete Guide to Exit Intent Popups with 16 High Converting Examples

Exit intent popups can help you sell more product, grow your email list, and keep people on your website longer. Today we’re diving into how they work, when you should use them, best practices, and providing high converting examples of 8 different types of exit intent popups.  How Exit Intent Works and How an Exit…

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How to Get Started with Email Marketing From Scratch

This guide is for people who have decided they are ready to take the plunge into email marketing and are looking for a map to get started. It’s covers everything on how to do email marketing yourself. If you still need convincing if email marketing is right for your business, read our Guide to First-Party…

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How to Grow You SMS Marketing List

How to Grow Your SMS Marketing List

Your SMS marketing list is the foundation of your text message marketing program. Here are 8 ways to grow your SMS marketing list.

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Walled Gardens Advertising

Fight Back Against Walled Gardens with First-Party Data

Walled Gardens control a disproportionate amount of digital advertising spend and the percentage, currently 74%, is growing each year.  Each year they know more and more about your customers, you know less, and you have no choice but to pay them to reach your customers. Is there anything you can do about it? Or are…

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do you need a wordpress child theme

What is a WordPress Child Theme and Do You Need One?

Should you be using a WordPress child theme? Today we’re going over what a child theme is and the pros and cons of using one, so you can decide if you should use one on your own WordPress website.  What is a WordPress child theme? Child themes allow WordPress developers and users to customize websites…

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Digital Marketing Agency Tools

The Top Digital Marketing Agency Tools

Digital Marketing Agencies have unique needs when it comes to tools, they need to work well, but they also need to be able to scale and allow you to easily manage multiple client accounts. It’s a tall order, so we went straight to the experts – our own clients, who happen to be some of…

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