NEWS ARCHIVES

Step-by-Step Guide to Using First-Party Data

December 1, 2022

Using first-party data will help you continue to reach your online audience after the deprecation of cookies. But how do you use first-party data? We’re going to walk you though exactly how to use the data on popular ad platforms and a few other use cases. What is First Party Data? First-party data is data…

Don’t Fear Email Unsubscribes

November 28, 2022

If you’ve been following along for a while, you know that we are always telling people to send MORE emails. Most people are under sending to their list. If you want to make more money, send more emails!  Many email marketers are uncomfortable with this though because they fear people unsubscribing from their list. This…

What Your Customers Actually Want from Personalization – 6 Things

November 11, 2022

Personalization is an expected part of the customer experience now. When you offer a personalized experience, customers are more likely to become repeat buyers. When you don’t offer a personalized experience or offer one falling short of expectations, customers will bounce. But, no one is defining what those two scenarios look like. Today, we’re covering…

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Browse through RAEK's Recent Marketing Tips & Trends

Micro Conversions

What are Micro Conversions & Why Do They Matter

When most marketers think about conversions and how to optimize them, they are thinking about purchases (ecommerce), requesting a demo (SaaS), creating an account (social networks), or signing up for a newsletter (content sites). But there are many steps customers take before the big conversion, called micro conversions. Today we’re talking about what micro conversions…

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RAEK Closes $400k Pre-Seed Round to Accelerate Growth Toward Becoming the Leading First-Party Data Processor

In completion of the Company’s pre-seed round, RAEK has now turned its head toward scaling the business through direct to consumer advertising and strategic partnerships.

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Personal customer experiences > personalized marketing

Personalized Marketing vs Personal Customer Experience

A personal customer experience is not the same thing as personalized marketing. One is a genuine relationship and the other mimics one. Now that the world has moved online, many businesses are looking to capture the personal customer experience online. But how? Today, we’re digging into how to make your marketing feel more personal.                                  What…

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Black Friday Email Examples

Black Friday Email Examples

Black Friday is fast approaching, and we’re all out here looking for click worthy Black Friday email examples. We’ve got you! Below, we’ve rounded up 10 of the best Black Friday emails.  Subscription Black Friday Email Example – Reducing Friction People have a lot of questions and worries when signing up for subscriptions. While this…

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Black Friday Subject Lines that get clicks

39 Black Friday Email Subject Lines That Get Clicks

It doesn’t matter how epic your Black Friday emails and deals are if no one opens them. The competition is high and inboxes are crowded. Here are 39 Black Friday email subject lines to help you stand out inboxes. The Two Subject Line Ingredients Needed for Opens Before we dive into actual Black Friday email…

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Build your email list for Black Friday

11 Ways to Build Your Email List for Black Friday

Black Friday is coming. You may or may not be thinking of campaigns or have them done already, but who are you sending those campaigns to?  90% of people who buy online during Black Friday and Cyber Monday opened an email from the brand before the holidays started. Add to that the less than 20%,…

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Black Friday Marketing Strategies

Black Friday Marketing Strategy

Black Friday will be here before you know it. As you start to think about this year’s Black Friday marketing strategy, consider including these 15 things for greater impact.  Collect Customer Data Now Black Friday is a fight for attention in the inbox. One surefire way to stand out and keep attention is through personalization….

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Guide to Direct Mail with 7 examples

Guide to Direct Mail Marketing with 7 Examples

Marketers like to make big, bold claims about certain marketing channels being dead. Not only is it dramatic, it’s rarely true. With people working and spending their downtime online, many have said direct mail is dead. We’re here to assure you, direct mail marketing is alive and well (the average US household receives 454 pieces…

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How to use popups

How to Use Popups the Right Way – 8 Unique Uses

Popups have many uses beyond collecting email addresses. Below, we’re covering how to use popups in unique ways to keep shoppers engaged, help them find what they need, and stay on your site longer. How to Use Popups to Segment Your List The depreciation of the third-party cookie has made the need to collect first-party…

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