NEWS ARCHIVES

First-Party Data Collection for Small Businesses

January 19, 2022

There are three ways to collect customer data, and a solid data strategy should have all three:

Getting Customers Over the Finish Line with Retargeting and Remarketing

January 11, 2022

Customers these days want two things. To know the brand they are buying from and feel like the brand knows them as well. Remarketing gives you the opportunity to build that trust by repeatedly exposing the customer to your brand and message, building brand awareness and recognition.

Simply Explained: Unravelling the Mystery of Web Crawlers

October 15, 2021

If you’ve spent even a little time in the world of SEO, you’ve probably heard of web crawlers. Carrying on with the metaphor of the internet as a web, crawlers are the little buggers that Search Engine Overlords like Google disperse to investigate every last thread.  To be more specific, web crawlers are internet bots…

tiles with marketing terms

What is Return-on-Ad Spending and Why Does My Business Depend on It?

Return-on-Ad Spend is the ratio of advertising spend to new products or services, both online and offline. The ROAS is a ratio between 1 and 100, i.e. if you were spending 1% of sales on advertising, then your ROAS would be 100. For eCommerce websites, the measure is a ratio of advertising spend to sales,…

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phone recording of concert for Facebook

6 Ways to Use Facebook to Grow Your Business

The world’s second-largest online network, Facebook, is only getting bigger. According to statistics from Facebook, there are more than 2.7 billion monthly active users across the globe. With such a large amount of users, it would be foolish not to leverage this network to help your business grow. This article will deliver 5 tips to…

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man with hammer preparing to smash marketing barriers

Smash Marketing’s Biggest Barriers With These 3 Digital Hammers

Suffice it to say that the world of business is a crazy place. Failed products, unlikely value propositions, and endless data down to the minutiae of how a customer in Iowa spends his time at 7:43 in the morning. In a crowded arena like this one, new ventures may have a difficult time rising to…

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viking attempting bad marketing strategies

Marketing Mythology: Debunking 4 Awful Ad Strategies

We talk a lot about strong marketing strategies for driven ad teams and businesses that want to grab customer attention—and keep it. But once in a while, it’s good to delve into the negative stuff too. In this case, that would be bad marketing and advertising strategies. Mistakes are natural, and they’re incredibly effective at…

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men learning marketing terms

Marketing Terms You’ll Want to Memorize: Part Two

Welcome to part two of Raek’s marketing encyclopedia, your go-to guide for a marketer’s essential concepts. If you missed part one, click here to cover all the most basic content before reading below. Or maybe you’re already a marketing-savvy sales rep who just needs a quick refresher – regardless, here is where you’ll find the…

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Discussing marketing strategy

Marketing Terms You’ll Want to Memorize: Part One

Marketing represents a vast body of knowledge, and those in the biz today have way more to learn than, say, a Mediterranean merchant from 1,000 years ago. But before you yearn for the good old days of swords and sailboats, remember that knowledge is power, and in the age of the internet, that is truer…

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man holding A B testing puzzle pieces together

8 Tactics for A/B Testing – Which Marketing Style Actually Works?

A/B testing may sound intimidating to some marketers, but the truth is that it’s not actually that complex. That said, you should come at it with a clear strategy in mind, and defined goals certainly never hurt anyone either. The whole thing is fairly reminiscent of science, really –  you should kick things off with…

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kid taking her first consumer's journey in a hot air balloon

The Consumer’s Journey: How to Market at Each Unique Step

Here’s an easy question: What’s the most important part of the entire conversion process? The customer! Yep, not a trick question. The customer rests at the center of the entire marketing world, and without them, well, there’s no revenue. That’s why empathy is so important in marketing, and one of the best ways to achieve…

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paintbrush with paint smeared on easel

3 Picture-Perfect Reasons to Visualize Your Visitor Data

A lot happens in the human unconscious – maybe even more than you realize. Our brains can actually see images shown to our eyes for just a few milliseconds, and per hour, they can actually log tens of thousands of visual images. And while we’re not knocking the written word, it’s worth noting that visuals…

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