NEWS ARCHIVES

Step-by-Step Guide to Using First-Party Data

December 1, 2022

Using first-party data will help you continue to reach your online audience after the deprecation of cookies. But how do you use first-party data? We’re going to walk you though exactly how to use the data on popular ad platforms and a few other use cases. What is First Party Data? First-party data is data…

Don’t Fear Email Unsubscribes

November 28, 2022

If you’ve been following along for a while, you know that we are always telling people to send MORE emails. Most people are under sending to their list. If you want to make more money, send more emails!  Many email marketers are uncomfortable with this though because they fear people unsubscribing from their list. This…

What Your Customers Actually Want from Personalization – 6 Things

November 11, 2022

Personalization is an expected part of the customer experience now. When you offer a personalized experience, customers are more likely to become repeat buyers. When you don’t offer a personalized experience or offer one falling short of expectations, customers will bounce. But, no one is defining what those two scenarios look like. Today, we’re covering…

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How to grow your email list

How to Grow Your Email List – 38 Ways

Tackling how to grow your email list can seem daunting at first. Unfortunately there isn’t a short cut but there are multiple things you can implement right now to get it started. Below we’ve rounded up 38 creative ways to grow your email list. Why You Should Grow Your List “Stands on soapbox” Email allows…

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15 Ways to increase your conversion rate

15 Ways to Increase Your Conversion Rate

Driving traffic to your website costs money. It doesn’t matter if you’re driving traffic to your website with ads, SEO, or organic content — it all requires an investment. To make the most of your investment, you need as many of those visitors as possible to convert. Below, we’ve rounded up a list of 15…

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Online advertising cots

Why Online Advertising Costs Are So High and What to Do About It

We don’t need to tell you online advertising costs are high right now. You are likely feeling it in a very real way. Today we’re looking at why costs are high and how you can save money and still reach your audience. How Much Have Online Advertising Costs Risen? In case you’re wondering how much…

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Complete Guide to Exit Intent Popups with 16 High Converting Examples

Exit intent popups can help you sell more product, grow your email list, and keep people on your website longer. Today we’re diving into how they work, when you should use them, best practices, and providing high converting examples of 8 different types of exit intent popups.  How Exit Intent Works and How an Exit…

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How to Get Started with Email Marketing From Scratch

This guide is for people who have decided they are ready to take the plunge into email marketing and are looking for a map to get started. It’s covers everything on how to do email marketing yourself. If you still need convincing if email marketing is right for your business, read our Guide to First-Party…

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How to Grow You SMS Marketing List

How to Grow Your SMS Marketing List

Your SMS marketing list is the foundation of your text message marketing program. Here are 8 ways to grow your SMS marketing list.

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Walled Gardens Advertising

Fighting Back Against Walled Gardens with First-Party Data

Walled Gardens control a disproportionate amount of digital advertising spend and the percentage, currently 74%, is growing each year.  Each year they know more and more about your customers, you know less, and you have no choice but to pay them to reach your customers. Is there anything you can do about it? Or are…

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do you need a wordpress child theme

What is a WordPress Child Theme and Do You Need One?

Should you be using a WordPress child theme? Today we’re going over what a child theme is and the pros and cons of using one, so you can decide if you should use one on your own WordPress website.  What is a WordPress child theme? Child themes allow WordPress developers and users to customize websites…

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Digital Marketing Agency Tools

The Top Digital Marketing Agency Tools

Digital Marketing Agencies have unique needs when it comes to tools, they need to work well, but they also need to be able to scale and allow you to easily manage multiple client accounts. It’s a tall order, so we went straight to the experts – our own clients, who happen to be some of…

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