NEWS ARCHIVES

First-Party Data Collection for Small Businesses

January 19, 2022

There are three ways to collect customer data, and a solid data strategy should have all three:

Getting Customers Over the Finish Line with Retargeting and Remarketing

January 11, 2022

Customers these days want two things. To know the brand they are buying from and feel like the brand knows them as well. Remarketing gives you the opportunity to build that trust by repeatedly exposing the customer to your brand and message, building brand awareness and recognition.

Simply Explained: Unravelling the Mystery of Web Crawlers

October 15, 2021

If you’ve spent even a little time in the world of SEO, you’ve probably heard of web crawlers. Carrying on with the metaphor of the internet as a web, crawlers are the little buggers that Search Engine Overlords like Google disperse to investigate every last thread.  To be more specific, web crawlers are internet bots…

toy rocket blasting off

7 Social Media Super Tools for Rocket-Powered Marketing in 2021

Social media isn’t going anywhere anytime soon. Love it or hate it, if you’re a marketer, you’d better get comfy with social media. And if you haven’t yet joined the ranks of those web-savvy marketing teams who use incredible tools like the ones on this list, then lucky you – we’ve dropped our top 7…

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check mark in box next to tiny wooden marketers

Strong Marketers Quickly Check These 6 Boxes Off Their List

Looking to build an exceptional marketing business, department, or team? Marketing is often about creativity and innovation, but there are still important staples you have to pin down before moving into the marketing hall of fame. Virtually all successful marketing agencies have the following 6 things in common, so read up and figure out how…

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5 Ways Long-Tail Keywords Thrust Your Business Into The Limelight

Ever heard of a “long-tail keyword”? This is one of those terms that gets thrown around in the world of SEO, and the context isn’t always enough to give you a picture of what these things mean. Basically, long-tail keywords are longer, more specific keyword phrases than their shorter cousins. Long-tail keywords tend to get…

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SEO letters with pen on top

Page-One SEO: 5 Tips That Show Google You Mean Business

SEO competition is stiff, and it’s not showing any signs of relaxing. You can expect this trend to continue as long as the internet keeps making itself ever-more indispensable to people of all stripes. As we move forward, here are 5 tips for would-be SEO champs who want to show Google that their business is…

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marketer crumping papers at his desk

9 Social Media Marketing Errors That Crumpled Your Brand Image

Social media is its own great ocean with plenty of hazards, pitfalls, and choppy waters to navigate. Oh, and it’s also pretty much essential to the success of your marketing campaigns. But don’t panic! Plenty of businesses have already braved social media and made all kinds of mistakes for you to learn from. Here are…

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wallet full of burning money

Monetize the Data or Watch Your Business Burn

Don’t Bring a Turtle to a Horse Race – Boost Your Business With Data Just in case we need to make this explicit, here it is: Data is valuable. That’s an understatement, actually. Data is profoundly valuable. For marketers everywhere, data has become the trump card that makes the difference between moderate business success and…

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woman taking lesson while meditating on marketing

3 Post-Click Landing Page Lessons You Missed

Even if you didn’t miss these lessons, there’s a good chance your own post-click landing pages could use a little upgrade. These 3 tried-and-true tricks are core to the structure of a good post-click landing page, and they have something important in common… They rely on psychology to make you money. And why shouldn’t they?…

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can of SPAM on white background

Are Your Emails CAN-SPAM Compliant? Your Business Depends on It

So what the heck is “CAN-SPAM Compliance”?  You may have heard this term discussed in marketing circles, and it’s often brought up in relation to legal matters. That’s because it represents an important legal checkpoint for the digital age. We can probably agree that spam sucks, but it may improve your spirits to learn that…

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leader explains lead generation

Lead-Generation Know-How for Novices: A Beginner’s Guide (6 Steps)

Ready to kick off your first marketing campaign but not sure where to start? This guide is for you. Even if you’ve been around the marketing campaign block a time or two, it doesn’t hurt to review the essentials. Here are the 7 steps you need to cover from conception all the way to testing…

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