NEWS ARCHIVES

How to Use Popups the Right Way – 8 Unique Uses

June 27, 2022

Popups have many uses beyond collecting email addresses. Below, we’re covering how to use popups in unique ways to keep shoppers engaged, help them find what they need, and stay on your site longer. How to Use Popups to Segment Your List The depreciation of the third-party cookie has made the need to collect first-party…

How to Grow Your Email List – 38 Ways

June 20, 2022

Tackling how to grow your email list can seem daunting at first. Unfortunately there isn’t a short cut but there are multiple things you can implement right now to get it started. Below we’ve rounded up 38 creative ways to grow your email list. Why You Should Grow Your List “Stands on soapbox” Email allows…

15 Ways to Increase Your Conversion Rate

June 13, 2022

Driving traffic to your website costs money. It doesn’t matter if you’re driving traffic to your website with ads, SEO, or organic content — it all requires an investment. To make the most of your investment, you need as many of those visitors as possible to convert. Below, we’ve rounded up a list of 15…

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8 Free Email Templates That Revitalize Your Branding

Marketing emails are not as easy as dropping some text into a blank box. You send Uncle Joe’s chainmail straight to your spam folder for a reason (even if you feel a tad guilty about it).

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8 Major Marketing Red Flags That Sink Your Website

If you want your website to succeed, one of the most important things you can do is look for those major red flags that will drive visitors away. Advertising on the web is obviously essential here in the 21st Century, but there are plenty of major problems that can make your visitors leave your site…

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Draft Buyer Personas that Leap off the Page (4 Steps)

You can make buyer personas using research, surveys, and interviews. If you look through your contacts database, you may discover hidden trends in lead/customer behavior about how they like to find/consume content, so use form fields that account for key persona info when you create forms for use on your company’s website…

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Marketing and Localization Part II: New Customer Journey, Same Destination

It’s possible to redefine your brand for use in a region where it will build memorable experiences and brand loyalty with your new customers…

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Marketing and Localization Part I: Playing to Your Audience

Localized content is essential to picking up new customer attention and crafting some place where these customers will want to spend their precious time and money. Using content founded on personalized customer experience, marketers can help those customers through the steps of the standard journey.

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Too Much Visitor Data? No Such Thing.

There are two ways to look at aggregate data. The first is as a “big-picture” thing. You want to make sense of the big data and in some way—to understand the patterns and relationships. The second way to view aggregate data is to look at the “small picture.”

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