NEWS ARCHIVES

Step-by-Step Guide to Using First-Party Data

December 1, 2022

Using first-party data will help you continue to reach your online audience after the deprecation of cookies. But how do you use first-party data? We’re going to walk you though exactly how to use the data on popular ad platforms and a few other use cases. What is First Party Data? First-party data is data…

Don’t Fear Email Unsubscribes

November 28, 2022

If you’ve been following along for a while, you know that we are always telling people to send MORE emails. Most people are under sending to their list. If you want to make more money, send more emails!  Many email marketers are uncomfortable with this though because they fear people unsubscribing from their list. This…

What Your Customers Actually Want from Personalization – 6 Things

November 11, 2022

Personalization is an expected part of the customer experience now. When you offer a personalized experience, customers are more likely to become repeat buyers. When you don’t offer a personalized experience or offer one falling short of expectations, customers will bounce. But, no one is defining what those two scenarios look like. Today, we’re covering…

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8 Major Marketing Red Flags That Sink Your Website

If you want your website to succeed, one of the most important things you can do is look for those major red flags that will drive visitors away. Advertising on the web is obviously essential here in the 21st Century, but there are plenty of major problems that can make your visitors leave your site…

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Draft Buyer Personas that Leap off the Page (4 Steps)

You can make buyer personas using research, surveys, and interviews. If you look through your contacts database, you may discover hidden trends in lead/customer behavior about how they like to find/consume content, so use form fields that account for key persona info when you create forms for use on your company’s website…

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Marketing and Localization Part II: New Customer Journey, Same Destination

It’s possible to redefine your brand for use in a region where it will build memorable experiences and brand loyalty with your new customers…

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Marketing and Localization Part I: Playing to Your Audience

Localized content is essential to picking up new customer attention and crafting some place where these customers will want to spend their precious time and money. Using content founded on personalized customer experience, marketers can help those customers through the steps of the standard journey.

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Too Much Visitor Data? No Such Thing.

There are two ways to look at aggregate data. The first is as a “big-picture” thing. You want to make sense of the big data and in some way—to understand the patterns and relationships. The second way to view aggregate data is to look at the “small picture.”

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