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Divide-and-Conquer Marketing: Behavioral Segmentation in 4 Steps
Not all customers are created equal. Behavioral segmentation is the marketing process that takes this into account, allowing your business to hone its advertising efforts and target discrete categories of consumer based on how the act. This is an important step toward the success of virtually any business, and the modern accessibility of data makes…
Good Slogans Are the Elite Strike Force of Advertising
In advertising, things can get complicated. You can, for example, devote an entire blog to marketing’s many nooks & crannies, and fully exploring them would take a very long time. Yet one of the most profound truths in all of advertising can be summed up in one extremely simple aphorism: Keep it simple, stupid! Succinct…
4 Reasons Writing is the Muhammad Ali of Marketing
There are so many different marketing strategies out there that you can quickly lose count. Looking to drive traffic to your website? Attract leads’ attention to your advertising? Draw folks into your storefront? Get leads to invest in your business? There are too many ways to list. (Although we try our best to cover all…
Data Deduplication: The Humble Digital Hero We Needed
With such an abundance of critically important info saved on our various devices, it’s been a no-brainer to consistently back up that data. Remember the days of forgotten manual saving and cruelly timed power outages? It’s okay to shudder. Now we auto-back up everything from our emails and word docs to photos and work folders….
Upstream vs. Downstream Marketing – the Core Differences
How often have you seen some term defined and been like, I totally knew about that – you just didn’t know there was a word for it? The German language can be a fascinating source of this phenomenon with its special terms for all kinds of crazy things, including the feeling of being alone in…
6 More Email Templates That Hook Attention Like A Prize Catch
You can see our first entry on 8 powerful email template services here, but this article will focus on 6 new services that we love just as much as our original 8. Looking to revitalize your brand image with gorgeous new email layouts? These template services are the perfect complement of minimal effort and creative opportunity to kick your marketing email into high gear…
Roulette-Wheel Marketing is Dead – Use Behavioral Targeting Instead
Sometimes, traditional advertising feels so arbitrary. Intelligent, cautiously designed messaging can just sink into oblivion for no apparent reason. Stupid viewers! It’s normal to find this frustrating—especially when you’ve sunk some amount of time and money into your marketing efforts. Whatever the reason, if customers don’t connect with your ad in a way that sees…
6 Ways to Grow Your Business With Pinterest
Did you know Pinterest now boasts over 320 million monthly users? As the platform continues to grow and users access more information and engage more with content, it’s easy to see why Pinterest has been so successful as a legitimate marketing channel. While you (or your company) may not have time to monitor and continually…
8 Free Email Templates That Revitalize Your Branding
Marketing emails are not as easy as dropping some text into a blank box. You send Uncle Joe’s chainmail straight to your spam folder for a reason (even if you feel a tad guilty about it).
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